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</html><description>NBC News&#x2019; Today Show slammed the marketing of sunscreen products, pointing out that there&#x2019;s no evidence that SPF products higher than SPF 50 protect you any better.  &#x201C;Some doctors call these ultra-high SPF numbers a misleading marketing ploy. If you buy SPF 100 over SPF 50, you may think you're getting double the protection. But you're actually only getting 1 percent more &#x2014; which, doctors say, doesn't make a real difference,&#x201D; the report said. &#x201C;And the FDA agrees: There's no evidence that anything over SPF 50 protects you any better. Yet the SPF 70s, 80s, 100 &#x2014; even 110 &#x2014; often cost you more at the store.&#x201D;  Today pointed out that new FDA rules will limit SPF claims to SPF50, but the multibillion-dollar sunscreen industry has delayed FDA implementation of those rules. Some say SPF15 or 30 should be the highest SPF numeral claims.  To read the Today report click here.</description><thumbnail_url>https://news.smarttan.com/wp-content/uploads/2022/08/Smart-Tan-Logo.jpg</thumbnail_url><thumbnail_width>520</thumbnail_width><thumbnail_height>200</thumbnail_height></oembed>
