{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"All in on Wellness - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"a2AWABoxXG\"><a href=\"https:\/\/news.smarttan.com\/index.php\/all-in-on-wellness\/\">All in on Wellness<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/all-in-on-wellness\/embed\/#?secret=a2AWABoxXG\" width=\"600\" height=\"338\" title=\"&#8220;All in on Wellness&#8221; &#8212; Smart Tan News\" data-secret=\"a2AWABoxXG\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2024\/07\/Baja-Beach-Wellness-1.jpg","thumbnail_width":1360,"thumbnail_height":1180,"description":"While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe\u2019s seven-figure investment in equipment and services for her four salon locations, in conjunction with a rebrand to Baja Beach Wellness, has completely redefined the operation. In a more direct financial sense, it\u2019s also allowed her to create an ultra-premium $299 all-inclusive membership level, a massive step up from their former top level, which is now their second tier, at $89 per month.  The premium services that justify the pricey \u201cElite Beach\u201d membership are the SmartSun Therapy SST28 and Trident Cryo cryotherapy. These additions are not just ancillary pieces of equipment but substantial profit drivers that are pivotal to the business's rebranding and premium pricing approach.  \u201cI can tell you there\u2019s no other salon in the country doing what we\u2019re doing and as big as we did it. We\u2019re completely rebranding to the point of changing signage at the locations,\u201d Coe says. \u201cIt\u2019s a huge expansion project, transitioning from a tanning club to a wellness club. The two biggest pieces of equipment that fueled the rebrand are cryotherapy and SmartSun Therapy. We\u2019ve had basic red light therapy years. We introduced Cocoon pods a while ago, and those have been very popular. But we needed something else to truly stop being just a tanning salon,\u201d Coe says.  Click here to read the entire article in the latest issue of Smart Tan Magazine online."}