{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Build a Buzz: Marketing strategies for introducing new equipment - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jLwjDO6sZf\"><a href=\"https:\/\/news.smarttan.com\/index.php\/build-a-buzz\/\">Build a Buzz: Marketing strategies for introducing new equipment<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/build-a-buzz\/embed\/#?secret=jLwjDO6sZf\" width=\"600\" height=\"338\" title=\"&#8220;Build a Buzz: Marketing strategies for introducing new equipment&#8221; &#8212; Smart Tan News\" data-secret=\"jLwjDO6sZf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you\u2019ll want to take the proper steps to ensure it starts paying off as quickly and as significantly as possible.  A comprehensive marketing strategy is crucial to getting your new offering off on the right foot and attracting the attention it deserves. Here are several effective marketing methods to make a big splash with your new service or equipment.    Pre-Launch Teasers  \u00a0Social Media Teasers  Start building anticipation weeks before the launch with teaser posts on social media. Share cryptic hints or behind-the-scenes photos of the new service. Use countdowns to create a sense of excitement and urgency.  Email Marketing  Send out teaser emails to your subscriber list. Highlight the benefits of the new service without giving away too much detail. Encourage your subscribers to stay tuned for more information.    Exclusive Previews and VIP Events  \u00a0Invite-Only Preview  Host an exclusive preview event for loyal customers, local influencers, and media representatives. This can create word-of-mouth buzz and generate early testimonials.\u00a0  VIP Packages  Offer special VIP packages that include early access to the new service along with added perks, such as discounted rates or complimentary products.\u00a0    Social Media Campaigns  Influencer Partnerships  Collaborate with local influencers to promote the new service. Influencers can provide authentic reviews and reach a wider audience.  Hashtag Campaigns  Create a unique hashtag for the launch. Encourage customers to use the hashtag and share their experiences on social media for a chance to win prizes or discounts.    Content Marketing  Blog Posts and Articles  Write informative blog posts about the benefits of the new service. Highlight its unique features and how it stands out from existing services.  Video Content  Produce high-quality videos demonstrating the new service. Customer testimonials and behind-the-scenes looks can make your promotional content more engaging.    Special Launch Offers  Introductory Discounts  Offer special introductory discounts to entice customers to try the new service. Limited-time offers can create a sense of urgency and encourage immediate bookings.  Bundled Packages  Create bundled packages that include the new service along with other popular services at a discounted rate. This not only boosts the new service but also increases overall sales.    Local Community Engagement  Cross-Promotions  Partner with local businesses to cross-promote the new service. For example, a nearby gym or health food store might offer promotional materials and discounts to their customers.  Community Events  Sponsor or host community events to promote the new service. Participating in local fairs or wellness expos can increase visibility and attract new customers.\u00a0    Enhanced Online Presence  Website Updates  Ensure your website is updated with detailed information about the new service. Include high-quality images, customer reviews, and a clear call-to-action for bookings.  SEO Optimization  Optimize your website and online content for relevant keywords. This will improve your search engine rankings and make it easier for potential customers to find your new service.\u00a0    Customer Engagement and Feedback  Interactive Surveys  Engage with your customers through interactive surveys and polls. Gather feedback on the new service and use it to make improvements and tailor future marketing efforts.  Loyalty Programs  Incorporate the new service into your existing loyalty program. Offer extra points or rewards for customers who try the new service.  Launching a new service or adding new equipment is a perfect opportunity to revitalize your marketing efforts and draw attention to your salon. By leveraging a mix of social media campaigns, exclusive events, special offers, and local community engagement, you can create a buzz that not only introduces your new service effectively but also strengthens your overall brand presence. Stay creative, keep your audience engaged, and watch as your new service becomes a cornerstone of your salon's success.  &nbsp;  &nbsp;","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","thumbnail_width":520,"thumbnail_height":200}