{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Cornerstone of Success - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FOdfFylRqc\"><a href=\"https:\/\/news.smarttan.com\/index.php\/cornerstone-success\/\">Cornerstone of Success<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/cornerstone-success\/embed\/#?secret=FOdfFylRqc\" width=\"600\" height=\"338\" title=\"&#8220;Cornerstone of Success&#8221; &#8212; Smart Tan News\" data-secret=\"FOdfFylRqc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2024\/04\/SST-4-9-24.jpg","thumbnail_width":1200,"thumbnail_height":1076,"description":"After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year\u2019s numbers. Investments in hybrid tanning equipment and wellness diversification have been central to The Midas Touch\u2019s surge, and the recent introduction of the SmartSun Therapy SST28 has perhaps been the most impactful addition of all.  Since introducing the SST28 in November 2023, it\u2019s the salon\u2019s most used piece of wellness equipment, and second only to their newest hybrid tanning unit in overall usage. \u201cWe book appointments on spa services, and every day it has the most appointments,\u201d manager Amy Ringler says.  While most businesses opt to sell SmartSun Therapy via sessions, packages, or membership upgrades, thus maximizing the direct financial impact of the valuable service, The Midas Touch has chosen to incorporate it in their top-tier all-inclusive Ambassador\u2019s Club membership. Ringler acknowledges that they might be leaving some money on the table, but the strategy is geared to prioritize long-term stability over short-term profits. Integrating the service with the rest of their offerings has maximized exposure to the SST28\u2019s stunning results and further established their top-level membership as too good to pass up or give up. With this approach, SmartSun Therapy has become a cornerstone of success for the business as a whole.  \u201cWe encourage clients to use it frequently. The drop-in single session price is $30. That\u2019s where people can initially try it,\u201d Ringler says. \u201cWe didn\u2019t want it to sit like a Ferrari on the showroom floor. By adding it to the all-access membership, it makes the perceived value so much better. Here is a phenomenal piece of equipment that you can\u2019t find elsewhere in our community. It\u2019s impressive. It doesn\u2019t look like anything else we have. Clients are feeling and seeing the benefits, and they\u2019re posting on social media sharing their experiences.\u201d  Their selection of wellness equipment, and the SST28 in particular, have also opened new doors in regard to promotion and community outreach. For The Midas Touch, the SmartSun Therapy brand has done exactly what it was designed to do: It creates the opportunity to not just talk about red and infrared light, but to also remind people that those are natural wavelengths of light from the sun just as UV is.  \u201cI was at a business in town that does a \u2018Lunch and Learn,\u2019 and the topic was wellness and self-care, so they invited me to come and speak about what we offer. I don\u2019t know that the organization would have invited me years ago when we were mostly tanning. I got the opportunity to go in and share the different services that provide wellness and health and self-care, and it was so fun,\u201d Ringler says.  \u201cSome of the women I got to speak with were so excited to learn. They had questions, and we got to talk about the benefits of infrared and red light. The fact that it\u2019s called SmartSun Therapy gave me the opportunity to talk about the benefits of sunshine and the difference between tanning and red light and infrared equipment.\u201d  While SmartSun therapy provides a host of impressive benefits for users, Ringler, her team, and their clients have taken note of the SST28\u2019s effects on the skin in particular.  \u201cMy sister said she\u2019s never had softer skin,\u201d Ringler says. \u201cAfter using the SST, she said her skin has never been so soft and stayed moisturized for so long. I asked my staff what their favorite piece of equipment is and why, and they started talking about how their skin is just glowing after an SST session. Just from a vanity perspective, it has immediate gratification. You feel energized. When it comes to wellness, it\u2019s just such a good piece of equipment to help you look and feel your best.\u201d  Given their experience thus far, for Ringler, the question isn\u2019t if they\u2019ll add another SST28, but simply, when and where?  \u201cWe have so much fun with it,\u201d she says. \u201cIt\u2019s unlike anything else we have, and it has the \u2018wow\u2019 factor. We\u2019re already trying to figure out how we can fit another one in the salon.\u201d  &nbsp;"}