{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Experience Drives Results - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Spwd93Jqqs\"><a href=\"https:\/\/news.smarttan.com\/index.php\/experience-drives-results\/\">Experience Drives Results<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/experience-drives-results\/embed\/#?secret=Spwd93Jqqs\" width=\"600\" height=\"338\" title=\"&#8220;Experience Drives Results&#8221; &#8212; Smart Tan News\" data-secret=\"Spwd93Jqqs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2026\/05\/Experience-5-26-26.jpg","thumbnail_width":1184,"thumbnail_height":640,"description":"For years, service-based businesses have competed on results. In tanning, that meant focusing on the outcome\u2014a deeper tan, better skin appearance, visible improvement. Results like those still matter. But in today\u2019s wellness-driven market, they are no longer the full story.  Increasingly, the value of a service is defined not just by what it does, but by how it feels.  Consumers are placing greater emphasis on the experience itself\u2014the environment, the mood, the way a visit fits into their day. In many cases, that experience is what drives repeat behavior. It\u2019s what turns a one-time visit into a routine, and a routine into a long-term relationship.  For salon operators, this shift changes the way the business should be designed, presented, and managed.  Click here to read the entire article in the latest issue of Smart Tan Magazine online."}