{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Make the Difference Clear - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Ll5ACcZPrU\"><a href=\"https:\/\/news.smarttan.com\/index.php\/make-the-difference-clear\/\">Make the Difference Clear<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/make-the-difference-clear\/embed\/#?secret=Ll5ACcZPrU\" width=\"600\" height=\"338\" title=\"&#8220;Make the Difference Clear&#8221; &#8212; Smart Tan News\" data-secret=\"Ll5ACcZPrU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2020\/05\/Difference-5-27-20.jpg","thumbnail_width":1360,"thumbnail_height":1000,"description":"By Matt Russell, Smart Tan CEO  As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a \u201cnew normal.\u201d It\u2019s undoubtedly a difficult time to remain optimistic, but there is reason to believe that this \u201cnew normal\u201d will include the opportunity for professional tanning businesses to come back stronger than ever.  In our Smart Tan Magazine May issue cover feature, we\u2019re sharing some perspective on the ways our culture will be altered, and how some salon owners are preparing for an uncertain future in which clients will have heightened concerns about the people, places and things they interact with. Most directly, that relates to cleaning and sanitation practices, and the way we show and tell clients what we\u2019re doing to make them feel as comfortable as possible in our businesses. But, the implications also go much deeper than that. In an era of amplified sensitivity, comforting our consumers will require much more than a spotless environment. Education and professionalism will also come to the forefront.  Click here to read the entire article in the latest issue of Smart Tan Magazine online."}