{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Marketing to Men - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"OZ0Nvk0qKE\"><a href=\"https:\/\/news.smarttan.com\/index.php\/marketing-men\/\">Marketing to Men<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/marketing-men\/embed\/#?secret=OZ0Nvk0qKE\" width=\"600\" height=\"338\" title=\"&#8220;Marketing to Men&#8221; &#8212; Smart Tan News\" data-secret=\"OZ0Nvk0qKE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","thumbnail_width":1360,"thumbnail_height":1180,"description":"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men.  With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals.  Here\u2019s how to make that journey easier to start, and more likely to continue.    Reframe the Tanning Conversation  Many men still associate tanning with vanity or a certain aesthetic. It\u2019s your job to change that narrative.  Position tanning as:   A grooming essential\u2014like a haircut or clean shave.  A way to look more defined, more even-toned, and more confident.  A simple upgrade for special events, vacations, or everyday appearance.  Focus on efficiency and results: \u201cLook sharper in 15 minutes,\u201d or \u201cEnhance your natural tone\u2014no judgment, no hassle.\u201d    Wellness as a Gateway  Red light therapy, infrared sessions, and other wellness offerings have made tanning salons more approachable for men who might have previously written them off.  When clients come in for recovery, sleep support, or skincare, they often realize your space isn\u2019t about superficial beauty\u2014it\u2019s about feeling good, performing better, and taking care of yourself. That\u2019s a powerful realization.  Once they\u2019re comfortable with your brand, trying tanning becomes an easy next step.    Simplify Retail for Men  Product sales work better for male clients when they\u2019re framed around results and simplicity.  Try this:   Curated bundles labeled \u201cHis Skin Kit\u201d or \u201cEssentials for Active Skin\u201d  Focus on multitasking products (hydrating bronzers, red light lotions, post-sun recovery sprays)  Keep signage and staff recommendations clear, quick, and benefits-focused  This helps remove the intimidation factor and makes retail feel accessible\u2014not overwhelming.    Purposeful Packaging  Men often respond better to packages that emphasize performance or functionality.  Examples:   \u201cWeekend Reset\u201d \u2013 red light + sauna + hydration product  \u201cLook Sharp Fast\u201d \u2013 express tan + facial tanner access + product  \u201cRecovery + Results\u201d \u2013 a wellness-focused combo with soft upsells  Avoid fluffy names or vague benefits. Be direct about what it helps with and why it works.    A More Inclusive Space  Thanks to the rise of wellness, the perception of tanning salons has shifted. Still, it helps to reinforce that message with how your space looks and feels.  Tips:   Neutral, modern design and clean signage  Avoid over-feminized d\u00e9cor or glam-heavy language  Make sure your service menu and website appeal to everyone, not just women  Inclusivity is key to approachability.    Let Real Guys Tell the Story  Word-of-mouth works\u2014especially from someone relatable. Encourage existing male clients to share what brought them in, what they tried, and what surprised them.  Post:   Short video testimonials  Social graphics with real quotes  Stories from gym-goers, athletes, or everyday guys who use tanning or red light as part of their routine  Authenticity lowers the barrier for others to follow.  The addition of wellness services has made salons more inviting to everyone\u2014including men who may have felt tanning \u201cwasn\u2019t for them.\u201d Once they step through the door for recovery, relaxation, or skin health, they often discover just how beneficial\u2014and confidence-boosting\u2014your tanning services really are.  All you have to do is make it easy to walk in the first time.  &nbsp;"}