{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"More Salons Are Calling UV Units Sunbeds - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ESEZHdj4Pp\"><a href=\"https:\/\/news.smarttan.com\/index.php\/more-salons-are-calling-uv-units-sunbeds-2\/\">More Salons Are Calling UV Units Sunbeds<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/more-salons-are-calling-uv-units-sunbeds-2\/embed\/#?secret=ESEZHdj4Pp\" width=\"600\" height=\"338\" title=\"&#8220;More Salons Are Calling UV Units Sunbeds&#8221; &#8212; Smart Tan News\" data-secret=\"ESEZHdj4Pp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"More than\u00a01 in 3 indoor tanning facilities now refer to their UV tanning units as sunbeds \u2014 a term that accurately portrays the fact that sunbeds are, above all else, a surrogate for natural sunshine. Less than 1 in 4 salons used the term sunbeds when Smart Tan asked the same question in 2012.  \u201cWhile professional indoor tanning facilities conduct their services as cosmetic businesses, UV tanning units were first invented to serve as a substitute for outdoor sunshine in parts of the world where regular sunshine is scarce,\u201d Smart Tan Executive Director Joseph Levy said. \u201cThat\u2019s just part of teaching a balanced message about sun care and sunburn prevention.\u201d  According to the SmartTan.com poll, 59 percent of salons call their UV units indoor tanning beds, while 35 percent refer to them as sunbeds. The remaining 6 percent use different terms. In 2012, just 24 percent used the term sunbeds.  The trend toward toward use of the word sunbeds is part of a broader movement featured in the January issue of Smart Tan Magazine about the effort to bridge the gap in perception between sunshine and sunbeds. The\u00a0article focuses on Canadian salon chain Fabutan's strategy\u00a0to accomplish\u00a0this goal.\u00a0Their plan is straight-forward and simple: Remove \"tanning\" from the franchise's vocabulary. It's not a matter of making the word taboo; the effort intends to favor words like \"sunshine\" and \"sunlight\" to help draw the connection between outdoor and indoor exposure. After years of discussion among industry leaders, it's a transition that has been a long-time coming.  \"Matt Russell, Joe Levy, Steve Gilroy, Mat Rockey and I have been moving in this direction for six to eight years,\" says Doug McNabb, chief culture officer at Fabutan. \"The idea has always been to first extol the benefits of sunlight, and then educate people that the 95% UVA, 5% UVB ration delivered by low-pressure sunbeds is the same as the ration of natural sunlight.\"  Click here to read the article \"Selling Sunshine: Fabutan changes the story\" Smart Tan Magazine online.  &nbsp;","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/03\/shutterstock_86780878-1.jpg","thumbnail_width":1361,"thumbnail_height":1000}