{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Non-tanners Getting Sunburns: Survey - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"M3y9QxDnhN\"><a href=\"https:\/\/news.smarttan.com\/index.php\/non-tanners-getting-sunburns-survey\/\">Non-tanners Getting Sunburns: Survey<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/non-tanners-getting-sunburns-survey\/embed\/#?secret=M3y9QxDnhN\" width=\"600\" height=\"338\" title=\"&#8220;Non-tanners Getting Sunburns: Survey&#8221; &#8212; Smart Tan News\" data-secret=\"M3y9QxDnhN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"One of the professional tanning industry\u2019s main points \u2014 that non-tanners are more susceptible to severe sunburns when they eventually do go outdoors on holidays and weekends \u2014 was on main display during the U.S. Memorial Day weekend holiday, and professional salon operators saw it first-hand. According to a SmartTan.com poll of salon operators conducted in the past week, 90 percent saw at least one non-tanner with a severe sunburn over the long weekend. Just 8 percent said they didn\u2019t see a non-tanner with a severe sunburn. \u201cThis continues to be the point that people don\u2019t understand \u2014 that indoor tanning enthusiasts are the ones who, as a group, best use sunscreen outdoors for its intended use: preventing sunburn,\u201d Smart Tan Vice President Joseph Levy said. \u201cIn addition to having 90 percent higher vitamin D levels as compared to non-tanners, we know tanning clients are better educated at how to avoid sunburn and that they do sunburn less often outdoors. There\u2019s no doubt that tanners are living a more natural and intended lifestyle when compared to those who over-use chemical sunscreen.\u201d A tan builds up your skin\u2019s natural protection against sunburn, which in effect multiples the ability of chemical sunscreen to prevent sunburn outdoors. Non-tanners are more prone to sunburn \u2013 even if they are wearing chemical sunscreen \u2014 because their skin lacks natural acclimation to sun exposure.","thumbnail_url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-07-Memorial-Day-Weekend-copy.jpg"}