{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"The tanning industry cashes in on the latest trend and biggest spend in cosmetic dentistry. - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fl8teKSds9\"><a href=\"https:\/\/news.smarttan.com\/index.php\/smile-so-white-the-latest-trend\/\">The tanning industry cashes in on the latest trend and biggest spend in cosmetic dentistry.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/smile-so-white-the-latest-trend\/embed\/#?secret=fl8teKSds9\" width=\"600\" height=\"338\" title=\"&#8220;The tanning industry cashes in on the latest trend and biggest spend in cosmetic dentistry.&#8221; &#8212; Smart Tan News\" data-secret=\"fl8teKSds9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Many salons are now offering teeth whitening, the latest trend and largest spend in cosmetic dentistry.  Teeth whitening makes the perfect upsell to tanning customers who are already seeking to enhance their appearance.  Although tanning patrons are showing great interests, some of the more expensive whitening packages such as the UV process can be a hard sell because of the large price tag to customers.  Patrons, who are intending to pay just for tanning, do not want to spend another $40 plus.  In addition, customers are hesitant to allow non-dentists to apply the professional whitening trays that have up until now been strictly administered by dentists. Enter teeth whitening pens; the inexpensive do-it-yourself brush-on system that takes only minutes to apply. According to new tanning salon owner, Kathy Lindsay, \u201cTeeth whitening pens are a less risky alternative to UV systems.  I put a counter display up by my register and they seem to fly off the shelf.  My customers love the pens because they are so easy to use.  We purchased Smile So White Teeth Whitening Pens because they offer below wholesale pricing and you don't need to commit to large quantities. I was shocked to find other brands of pens that contained the same ingredients for double, triple and even four times the cost.  With Smile So White, I am able to pass the  savings onto my customers with a great low $19.99 price point.  That makes the upsell so much easier.\u201d For salon owners everywhere...Smile So White can earn you over 50% margin on every unit sold.  Distributors are also welcome.  Smile so White is the company that can deliver a great value to salon owners and their customers. Priced at only $19.99 retail the easy-to-use Smile So White whitening pens offer the same active ingredients as other brands but at a fraction of cost. Smile so White only takes a couple of minutes a day.  Each pen can easily fit into your purse or pocket so your customers can use it on the go.  For more information, go to their website at: www.teethwhiteningpenmfg.com","thumbnail_url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/01\/Tanad2-300x208.jpg"}