{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"TODAY'S HEADLINE STORY: Tanning businesses split on advertising approach - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MH0KSMTkVM\"><a href=\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach\/\">TODAY&#8217;S HEADLINE STORY: Tanning businesses split on advertising approach<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach\/embed\/#?secret=MH0KSMTkVM\" width=\"600\" height=\"338\" title=\"&#8220;TODAY&#8217;S HEADLINE STORY: Tanning businesses split on advertising approach&#8221; &#8212; Smart Tan News\" data-secret=\"MH0KSMTkVM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week. According to the poll, which was not scientific, 21 percent of tanning businesses increased their ad budgets this season \u2013 just more than one in five. \u201cThis is consistent with other business polls we\u2019ve conducted this year \u2013 reflecting the fact that many tanning businesses have positioned themselves to operate in challenging economic times,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt is another sign that there are more well-managed professional tanning businesses today.\u201d Half of tanning businesses reduced their advertising budgets this year, according to the poll. \u201cThere are several ways to read that,\u201d Levy said. \u201cSome may be sharpening their pencils, getting more exposure with less-expensive advertising options, such as co-operative opportunities. And we\u2019re sure some just cut back to reduce their overhead.\u201d","thumbnail_url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-copy.thumbnail.jpg"}