{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"The Base Tan Works, Survey Shows - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"UK6AU6DNPS\"><a href=\"https:\/\/news.smarttan.com\/index.php\/the-base-tan-works-survey-shows\/\">The Base Tan Works, Survey Shows<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/the-base-tan-works-survey-shows\/embed\/#?secret=UK6AU6DNPS\" width=\"600\" height=\"338\" title=\"&#8220;The Base Tan Works, Survey Shows&#8221; &#8212; Smart Tan News\" data-secret=\"UK6AU6DNPS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"More than 9 out of 10 indoor tanning business owners believe that \u2018base tans\u2019 achieved in a tanning salon do protect indoor tanning enthusiasts from outdoor sunburn, according to the results of a SmartTan.com poll conducted in early March. According to the poll, 92 percent say base tans work, while only 8 percent believed they didn\u2019t. \u201cThe dermatology lobby has beat its head against the wall trying to convince people that base tans don\u2019t exist and that any UV exposure is damage to the skin, but at the end of the day the science doesn\u2019t support their view, and what\u2019s going on in the real world doesn\u2019t support them either,\u201d Smart Tan Vice President Joseph Levy said. \u201cBase tans work. Millions of tanners are walking proof.\u201d The value of a base tan, as any indoor tanner knows, is that it adds another layer to your sunburn-protection arsenal \u2013 making sunscreen worn outdoors for outings on sunny days even more effective. Millions of indoor tanners visit professional indoor tanning facilities every winter and spring to develop \u201cbase tans.\u201d Here is why it works:  SPF: The effectiveness of sunscreen products is measured in what is called \u201cSun Protection Factor\u201d (or SPF). An SPF 15 product means a user can spend 15 times longer in the sun while wearing sunscreen before they would sunburn.  NATURAL PROTECTION: A tan is the body\u2019s natural and intended way to prevent sunburn. And when your skin\u2019s natural tan is doing its job, the sunscreen you wear on vacation is that much more effective. For example, depending on many factors as determined by a trained operator, a typical indoor tanner may begin tanning with a 5-minute tanning session. During the course of about a month he\/she will gradually develop a tan and work her\/his way up to a 20-minute session. At this point, she\/he becomes naturally FOUR TIMES more resilient to sunburn than when she\/he first started tanning. (5 minutes x 4 = 20 minutes). So that tan has an SPF 4 value.  NOW ADD SUNSCREEN: When someone with a base tan uses sunscreen outdoors, they essentially multiply the effectiveness of the sunscreen. In other words, an SPF 15 product applied to the skin of a person whose base tan has already made her\/him four times more resilient to sunburn creates a net SPF of 60. (SPF 15 x 4 = SPF 60) as compared to their un-tanned skin without sunscreen. Here\u2019s the key point: In sunny environments many fair-skinned people can and will sunburn during normal outdoor activities even while wearing sunscreen. But with a base tan developed gradually in a professional tanning facility \u2013 an environment designed to minimize the risk of sunburn \u2013 that person\u2019s sunscreen becomes 3-4 times more effective and they become much less likely to sunburn. The base tan works. Those who say base tans don\u2019t work are denying literally millions of everyday case studies to the contrary. What\u2019s worse, their argument is based solely on the old-school thinking that all UV exposure is damage to the skin and should be avoided \u2013 a dangerously myopic stance that flies in the face of holistic health. We now know that overzealous sun avoidance benefits the $35 billion cosmetics and sunscreen markets, who preach daily over-use of SPF product year-round. And this all-out \u201csun scare\u201d has contributed to the worldwide Vitamin D Deficiency epidemic.","thumbnail_url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/03\/2010-03-10-The-Base-Tan-Works-copy.jpg"}