{"version":"1.0","provider_name":"Smart Tan News","provider_url":"https:\/\/news.smarttan.com","title":"Five Things Your Salon Needs To Do - Smart Tan News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9FvJ6KjLsl\"><a href=\"https:\/\/news.smarttan.com\/index.php\/things-your-salon-needs-to-do\/\">Five Things Your Salon Needs To Do<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/news.smarttan.com\/index.php\/things-your-salon-needs-to-do\/embed\/#?secret=9FvJ6KjLsl\" width=\"600\" height=\"338\" title=\"&#8220;Five Things Your Salon Needs To Do&#8221; &#8212; Smart Tan News\" data-secret=\"9FvJ6KjLsl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/news.smarttan.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/To-do-8-1-22.jpg","thumbnail_width":1360,"thumbnail_height":1000,"description":"As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network\u2019s salon certification program since 1992.    Recommit Your Business to Sunburn Prevention  The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors.  Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning.  That means recommitting your stores to teaching sunburn prevention in the salon as well as teaching your clients how to prevent sunburn outdoors.  \u201cThere is no future for tanning facilities who are not at the cutting edge of teaching sunburn prevention,\u201d Levy says.  Smart Tan\u2019s UV Tanning Certification Training model for salons teaches your salons how to integrate the most advanced approach to sunburn prevention in the market today \u2013 with a special emphasis on how to tan Skin Type II clients \u2013 the fairest-skinned customers who can tan, but who typically sunburn outdoors when they attempt to do so.  Creating success stories in your salon (and your community) with Skin Type II clients can help cement your brand as a professional salon committed to quality and sunburn prevention.    Measure Your Success  Commit to sunburn-prevention as a cornerstone to your overall quality. The industry\u2019s leading salons are doing this. We suggest you take two days a year and survey your clients about their results at your store \u2013 particularly measuring your effectiveness at helping them prevent sunburn.  \u201cThe benefits of this are two-fold,\u201d Levy said. \u201cWhat you\u2019ll learn from this is how you can improve your performance. But if you do this correctly, your clients won\u2019t see this as an imposition. They will appreciate that you are committed to quality and to improving your service to them. The data you\u2019ll get from doing this will improve your business,\u201d Levy said. \u201cAnd it will reinforce in your employees and your clients that you are committed to quality.\u201d    Stay on Message  Clients come to tanning salons for many reasons. With indoor lifestyles as the norm, North Americans get less regular sun exposure today than at any point in our history \u2013 which means salon clients will be turning to you for all of the therapeutic reasons that they would turn to outdoor sun.  And even though it\u2019s important that you and your staff understand the science behind all of these reasons, it\u2019s also important that the message projected in your salon is consistent with the fact that indoor tanning is a cosmetic business.  That means the common message about risks, benefits and effects of UV exposure needs to be simple and clear:   \u201cIt\u2019s my job to get you a beautiful tan and help you prevent sunburn.\u201d  \u201cEveryone agrees there are risks of getting too much UV from the sun or from a sunbed. It\u2019s my job to get you a beautiful tan and help you prevent sunburn.\u201d  \u201cI\u2019m not a doctor. There are lots of opinions on this. It\u2019s my job to get you a beautiful tan and help you prevent sunburn.\u201d  This is covered in your Smart Tan Certification training as well.    Spray Tanning IS Tanning  The UV tanning community has fully accepted spray tanning as an equal partner in our overall landscape. Aside from the fact that a spray tan does not offer the same photo-protection from sunburn that a UV tan affords, spray tans have come a long way \u2013 and so have salons that have integrated spray into their business models.  Your salon should embrace the fact that there are two viable ways to help clients achieve a golden glow today. UV and Spray support each other.    Get Involved with ASA  Since its inception in 2012, the American Suntanning Association:   Has held thousands of meetings in Washington D.C. with members of Congress and their staffs \u2013 meetings that are key to protecting the future of your business.  Has led more than 100 state lobbying victories nationwide in 43 states. The efforts are more effective when you\u2019re involved.  Your success in indoor tanning, or any business for that matter, depends largely on your willingness to work and invest in your business. The world is watching us, and despite the industry\u2019s efforts to prevent additional harmful regulations and remove current ones, much of our future will be determined by our ability to show the world that we are committed to professionalism and limiting risks associated with UV light. It\u2019s vital for you to maintain the highest of standards, particularly regarding controlled exposure schedules, sunburn prevention and spray tan safety.  &nbsp;  &nbsp;"}