{"id":10118,"date":"2012-09-10T12:30:29","date_gmt":"2012-09-10T16:30:29","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=10118"},"modified":"2012-09-10T11:41:12","modified_gmt":"2012-09-10T15:41:12","slug":"show-dont-tell","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/","title":{"rendered":"Social Media: Show, Don\u2019t Tell!"},"content":{"rendered":"

Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.<\/p>\n

    \n
  1. Show off your stuff.<\/strong> Simply take pictures of some of your products and post them on the social networks. But don\u2019t think of it as a sort of product catalogue. Share images of products that you\u2019re excited about. Along with the photo, write a few sentences that show your enthusiasm. Running out of products to feature? Try using \u201clifestyle shots\u201d from stock photo services that connect your audience to the essence of what your business is all about.<\/li>\n
  2. Show off your staff.<\/strong> Show your customers the friendly faces behind your business. You want to create relationships with repeat customers, and using social media can be part of the process.<\/li>\n
  3. Get close.<\/strong> Professional-quality photography isn\u2019t necessary, but make sure the subject of your photo is clearly visible, even at a small size. Remember that on social media sites images are often first seen in a small, thumbnail-sized box.<\/li>\n
  4. Great lighting is key.<\/strong> For better lighting in your indoor photos, utilize overhead lights or lamps (even if you think the room is already well lit). Outdoors, make sure you hold the camera with your back to the sun.<\/li>\n
  5. Make your photos helpful to customers.<\/strong> \u201cSharing photographs of products, services, and staff can be helpful because when customers come visit your business, they will already know who to ask for, and what they\u2019re looking for,\u201d the author writes. Make sure to share a photo of a new employee, an addition to your building, or any new products or equipment.<\/li>\n<\/ol>\n

    Last but not least, remember to accompany images with relevant text using key word rich descriptions.<\/p>\n

    Click here to read the entire article from Inc.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10118","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nSocial Media: Show, Don\u2019t Tell! - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media: Show, Don\u2019t Tell! - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-10T16:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Social Media: Show, Don\u2019t Tell!\",\"datePublished\":\"2012-09-10T16:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\",\"name\":\"Social Media: Show, Don\u2019t Tell! - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2012-09-10T16:30:29+00:00\",\"description\":\"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media: Show, Don\u2019t Tell!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media: Show, Don\u2019t Tell! - Smart Tan News","description":"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/","og_locale":"en_US","og_type":"article","og_title":"Social Media: Show, Don\u2019t Tell! - Smart Tan News","og_description":"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.","og_url":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2012-09-10T16:30:29+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Social Media: Show, Don\u2019t Tell!","datePublished":"2012-09-10T16:30:29+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/"},"wordCount":366,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/","url":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/","name":"Social Media: Show, Don\u2019t Tell! - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2012-09-10T16:30:29+00:00","description":"Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article \u201cBetter Social Media Strategy: Show, Don\u2019t Tell.\u201d The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages depicted by pictures have been shown to penetrate the brain more quickly and with a greater impact. Adding visuals to your social media updates is also a great way to \u201chumanize\u201d your business and increase your ability to connect with potential customers.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/show-dont-tell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Social Media: Show, Don\u2019t Tell!"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/10118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=10118"}],"version-history":[{"count":4,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/10118\/revisions"}],"predecessor-version":[{"id":10123,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/10118\/revisions\/10123"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=10118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=10118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=10118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}