Keep a close eye on your competitors with the help of the Perch app for iOS and Android, as described in the article \u201cWant to Spy on Rivals? There\u2019s an App for That\u201d from Inc.com. Monitoring Internet activity is an easy way to keep tabs on the strategies of your competition, and this free app makes it simpler by compiling all the available information in one place.<\/p>\n
Here\u2019s how it works:<\/p>\n
When you launch Perch, it will ask you to identify your company from a list of nearby businesses or by searching for it. Then, it will provide a list of rival businesses located near yours. These will include direct competitors, as well as businesses in adjacent industries. From that list you can personalize your own \u2018watch list\u2019 for easier viewing. You can also set up daily or weekly email reports on your competition\u2019s online activity. This will include activity from Facebook, Twitter, Yelp, Foursquare, various daily deal sites and others.<\/p>\n
Perch won\u2019t give you all of the information you need about your competitors, but it\u2019s a good starting point and definitely beats clicking around from page to page to monitor your rivals on a daily basis.<\/p>\n