{"id":11069,"date":"2013-01-07T12:45:30","date_gmt":"2013-01-07T17:45:30","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=11069"},"modified":"2013-01-07T11:51:13","modified_gmt":"2013-01-07T16:51:13","slug":"5-ways-to-improve-online-marketing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/5-ways-to-improve-online-marketing\/","title":{"rendered":"5 Ways to Improve Online Marketing"},"content":{"rendered":"

Step up your online marketing game in 2013 with advice from the Inc.com article \u201c5 Online Marketing New Year\u2019s Resolutions for 2013.\u201d The simplest way to increase profits is through more effective marketing, and you can do so at a low cost through better use of typical digital media. Use these tips to boost your online presence:<\/p>\n

    \n
  1. Send more marketing e-mails. <\/strong>The efficacy of e-mail marketing is constantly underrated. While it\u2019s always a great way to push specials and increase repeat sales, you should think of e-mail marketing as another way to build a relationship with customers. Try to send a blast at least once a week \u2013 preferably twice \u2013 and keep content fresh, simple and digestible.<\/li>\n
  2. Create two pages of content per week.<\/strong> Updating your website frequently will boost your SEO rankings and help online searchers find your business instead of your competitor\u2019s. Set a goal of adding two pages of content per week. This may seem like a lot, but with options like blog posts, new product info, news updates and customer resources, it\u2019s manageable and worth the effort.<\/li>\n
  3. Create content for distribution, too.<\/strong> Share your content with bloggers, organizations, websites and partners related to your business in order to boost traffic and further improve SEO. To really make a difference, get creative with infographics and videos.<\/li>\n
  4. Be more interesting on Facebook. <\/strong>Start by asking yourself, \u201cIs my business page interesting enough that I would be a fan?\u201d Your posts should be fun and interesting. Plugging sales and products is fine, but it\u2019s the slightly more off-topic content that will build engagement and boost Facebook visibility.<\/li>\n
  5. Optimize your website for smartphones and tablets. <\/strong>With 25 percent of your current or potential customers viewing your website on mobile devices, having a mobile site is a must.<\/li>\n<\/ol>\n

    Click here for the entire article from Inc.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Step up your online marketing game in 2013 with advice from the Inc.com article \u201c5 Online Marketing New Year\u2019s Resolutions for 2013.\u201d The simplest way to increase profits is through more effective marketing, and you can do so at a low cost through better use of typical digital media. Use these tips to boost your […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11069","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n5 Ways to Improve Online Marketing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Step up your online marketing game in 2013 with advice from the Inc.com article \u201c5 Online Marketing New Year\u2019s Resolutions for 2013.\u201d The simplest way to increase profits is through more effective marketing, and you can do so at a low cost through better use of typical digital media. Use these tips to boost your online presence:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/5-ways-to-improve-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Improve Online Marketing - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Step up your online marketing game in 2013 with advice from the Inc.com article \u201c5 Online Marketing New Year\u2019s Resolutions for 2013.\u201d The simplest way to increase profits is through more effective marketing, and you can do so at a low cost through better use of typical digital media. 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