{"id":11312,"date":"2013-01-28T13:15:31","date_gmt":"2013-01-28T18:15:31","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=11312"},"modified":"2013-01-28T13:17:00","modified_gmt":"2013-01-28T18:17:00","slug":"scent-marketing-it-goes-beyond-the-products-2","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/","title":{"rendered":"Scent Marketing?<br> It Goes Beyond the Products"},"content":{"rendered":"<p>Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a serious effect on buying habits \u2013 even if the actual product\u2019s scent is irrelevant. Consider these examples:<\/p>\n<ul>\n<li>A Brooklyn supermarket installed ScentAir machines on its walls to infuse the store with food scents and saw a seven percent increase in sales.<\/li>\n<li>One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent.<\/li>\n<li>Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent.<\/li>\n<\/ul>\n<p>Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business.<\/p>\n<p>Here are some tips for developing an improved scent for your retail environment:<\/p>\n<ul>\n<li><strong>Keep It Simple.<\/strong>\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus.<\/li>\n<li><strong>Consider Your Context.\u00a0<\/strong>Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe.<\/li>\n<li><strong>Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.<\/strong>\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.inc.com\/james-archer\/let-them-sniff-customers-will-buy-more.html\">Click here to read the entire article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11312","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scent Marketing? It Goes Beyond the Products - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a serious effect on buying habits \u2013 even if the actual product\u2019s scent is irrelevant. Consider these examples:   A Brooklyn supermarket installed ScentAir machines on its walls to infuse the store with food scents and saw a seven percent increase in sales.  One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent.  Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent.  Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business.  Here are some tips for developing an improved scent for your retail environment:   Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus.  Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe.  Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost.  Click here to read the entire article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scent Marketing? It Goes Beyond the Products - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a serious effect on buying habits \u2013 even if the actual product\u2019s scent is irrelevant. Consider these examples:   A Brooklyn supermarket installed ScentAir machines on its walls to infuse the store with food scents and saw a seven percent increase in sales.  One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent.  Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent.  Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business.  Here are some tips for developing an improved scent for your retail environment:   Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus.  Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe.  Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost.  Click here to read the entire article from Inc.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-28T18:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-28T18:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Scent Marketing? 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One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent. Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent. Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business. Here are some tips for developing an improved scent for your retail environment: Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus. Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe. Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost. 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It Goes Beyond the Products - Smart Tan News","description":"Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a serious effect on buying habits \u2013 even if the actual product\u2019s scent is irrelevant. Consider these examples:   A Brooklyn supermarket installed ScentAir machines on its walls to infuse the store with food scents and saw a seven percent increase in sales.  One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent.  Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent.  Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business.  Here are some tips for developing an improved scent for your retail environment:   Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus.  Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe.  Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost.  Click here to read the entire article from Inc.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/","og_locale":"en_US","og_type":"article","og_title":"Scent Marketing? It Goes Beyond the Products - Smart Tan News","og_description":"Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, \u201cLet Them Sniff, Customers Will Buy More,\u201d shows that the psychology of smell can have a serious effect on buying habits \u2013 even if the actual product\u2019s scent is irrelevant. Consider these examples:   A Brooklyn supermarket installed ScentAir machines on its walls to infuse the store with food scents and saw a seven percent increase in sales.  One study found that customers preferred a pair of shoes in a room with a floral scent, by an 84 percent margin, to an identical pair in an identical room with no scent.  Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent.  Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business.  Here are some tips for developing an improved scent for your retail environment:   Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus.  Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe.  Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost.  Click here to read the entire article from Inc.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2013-01-28T18:15:31+00:00","article_modified_time":"2013-01-28T18:17:00+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Scent Marketing? 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Another study found that in a Las Vegas casino, the amount gambled on a slot machine in a scented area increased 45 percent. Overall, scents seem to have positive effects across the board. And, interestingly enough, the type of scent doesn\u2019t seem to matter, as long as it\u2019s pleasant and appropriate to the context of the business. Here are some tips for developing an improved scent for your retail environment: Keep It Simple.\u00a0Research from Washington State University found that customers spent 20 percent more in the presence of a simple scent (citrus or pine) than in the presence of a more complicated scent (such as orange-basil with green tea) or no scent at all. Popular choices for small retailers include tea, grass, fig, lemon and citrus. Consider Your Context.\u00a0Perhaps most importantly, the scent should match up with your business\u2019s purpose and vibe. Don\u2019t Overdo It\u2026But Don\u2019t Underdo It Either.\u00a0Aim for the middle ground. Think about background music: too loud can be overpowering and frustrating, but if it\u2019s too quiet, the effect is entirely lost. Click here to read the entire article from Inc.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/scent-marketing-it-goes-beyond-the-products-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Scent Marketing? 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