{"id":11329,"date":"2013-01-30T11:30:15","date_gmt":"2013-01-30T16:30:15","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=11329"},"modified":"2013-01-30T11:05:54","modified_gmt":"2013-01-30T16:05:54","slug":"compete-on-experience-not-price","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/compete-on-experience-not-price\/","title":{"rendered":"Compete on Experience, Not Price"},"content":{"rendered":"

A recent article from Inc.com, \u201c5 Ways Small Retailers Can Compete (& Win),\u201d describes strategies for small businesses to even the playing field with the big guys. And while this advice is geared toward small retailers, the recommendations certainly hold value for retail and service providers of all sizes. Peter Gasca, a small business owner himself, emphasizes the importance of being \u201caggressive and smart\u201d and differentiating yourself via the customer experience.<\/p>\n

1.<\/strong>Provide Incentive.<\/strong>\u00a0Impress customers with superior friendliness and customer service. Allow them to sample products and offer perks that other businesses won\u2019t.<\/p>\n

2.<\/strong>Offer value.<\/strong>\u00a0Adding value is always better than lowering price. Added value can come from providing an unmatched customer experience, offering occasional freebies, and delivering special deals to loyal customers.<\/p>\n

3. Differentiate Products.<\/strong>\u00a0This is where it pays to get aggressive. Separate yourself from the competition by introducing products and services that they don\u2019t have. If you\u2019re concerned about the risk, try a test run or perform some simple market research.<\/p>\n

4. Get online.<\/strong>\u00a0In today\u2019s world, everyone needs a strong online presence. Use search optimization tactics to help customers find you before the competition and reel them in with aggressive offers for first-time customers.<\/p>\n

5. Go Social.<\/strong>\u00a0Most people today understand the value of social media marketing, but the real benefit comes from extending the \u201ccommunity\u201d of your business outside of the physical structure and making your business feel like a bigger part of their lives than just somewhere they go to tan. Posting regular, engaging content on a blog is a great place to start.<\/p>\n

Click here to read the entire article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A recent article from Inc.com, \u201c5 Ways Small Retailers Can Compete (& Win),\u201d describes strategies for small businesses to even the playing field with the big guys. And while this advice is geared toward small retailers, the recommendations certainly hold value for retail and service providers of all sizes. Peter Gasca, a small business owner […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11329","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nCompete on Experience, Not Price - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A recent article from Inc.com, \u201c5 Ways Small Retailers Can Compete (& Win),\u201d describes strategies for small businesses to even the playing field with the big guys. 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