{"id":11424,"date":"2013-02-06T11:30:02","date_gmt":"2013-02-06T16:30:02","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=11424"},"modified":"2013-02-06T11:37:51","modified_gmt":"2013-02-06T16:37:51","slug":"win-fans-customers-with-facebook-contests","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/win-fans-customers-with-facebook-contests\/","title":{"rendered":"Win Fans, Customers With Facebook Contests"},"content":{"rendered":"<p>Holding contests and giveaways is one of the best ways to generate some buzz and lure potential customers to your Facebook page, according to the article \u201cA Quick Guide to Successful Facebook Contests,\u201d from Small Business Computing. Use these tips to get the most out of your promotion:<\/p>\n<ol>\n<li><strong>Follow the rules.<\/strong>Facebook\u2019s terms include stipulations about what businesses can and cannot do regarding promotions. Follow these rules, from Small Business Computing, to keep your contest within Facebook guidelines:\n<ul>\n<li>Always run promotions through a third-party app<\/li>\n<li>Disclosures must acknowledge the contest is in no way associated with Facebook<\/li>\n<li>Entries cannot be contingent upon fans liking or commenting on a wall post or uploading a photo, although you can require entrants to like your page, check-in or connect to an app<\/li>\n<li>You cannot use &#8220;likes&#8221; as a means of voting for a winner<\/li>\n<li>You cannot notify winners through a wall post or other Facebook feature<\/li>\n<\/ul>\n<\/li>\n<li><strong>Find the right third-party app.<\/strong>\u00a0Popular apps for contests include, Wildfire, Woobox, Votigo, Strutta, and North Social. Utilizing one of these will keep you within the rules, and many of them will offer important features like analytics and voting options to improve your contest.<\/li>\n<li><strong>Pick an appropriate prize.<\/strong>\u00a0In the case of a tanning salon, this one is easy. A free package or product is a valuable prize that won\u2019t cost you much, and it gives a current or new customer the chance to try something new, opening the door for future sales.<\/li>\n<li><strong>Offer an incentive for participation.<\/strong>\u00a0A prize may not be enough to get people to enter a contest and share it with their friends. Offering an incentive like a coupon or discount can help you maximize the reach of your contest.<\/li>\n<li><strong>Promote, promote, promote.\u00a0<\/strong>The primary goal for a contest should be to bring new fans to your page. While some of this will happen naturally, spreading the word through your other online channels will also help. Tweet it, pin it, and blog about it! Also, if you\u2019ve thought about using Facebook paid advertising, a contest is the perfect time to do it because it provides more incentive to click the ad.<\/li>\n<li><strong>Follow-up and deliver on what you promise.<\/strong>\u00a0Quickly deliver the prizes and incentives you\u2019ve offered. Then establish some extra goodwill by offering all entrants an additional special incentive or discount.<\/li>\n<\/ol>\n<p><a href=\"http:\/\/www.smallbusinesscomputing.com\/tipsforsmallbusiness\/a-quihttp:\/\/www.smallbusinesscomputing.com\/tipsforsmallbusiness\/a-quick-guide-to-successful-facebook-contests.html-guide-to-successful-facebook-contests.html\">Click here to read the entire article from Small Business Computing.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holding contests and giveaways is one of the best ways to generate some buzz and lure potential customers to your Facebook page, according to the article \u201cA Quick Guide to Successful Facebook Contests,\u201d from Small Business Computing. Use these tips to get the most out of your promotion: Follow the rules.Facebook\u2019s terms include stipulations about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11424","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Win Fans, Customers With Facebook Contests - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Holding contests and giveaways is one of the best ways to generate some buzz and lure potential customers to your Facebook page, according to the article \u201cA Quick Guide to Successful Facebook Contests,\u201d from Small Business Computing. Use these tips to get the most out of your promotion:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/win-fans-customers-with-facebook-contests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Win Fans, Customers With Facebook Contests - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Holding contests and giveaways is one of the best ways to generate some buzz and lure potential customers to your Facebook page, according to the article \u201cA Quick Guide to Successful Facebook Contests,\u201d from Small Business Computing. 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