Recent efforts by Pinterest to make its platform more visual and intuitive should prove to be beneficial for businesses using the growing social media site for marketing, according to the article \u201cSavvy brands could benefit from recent changes to Pinterest,\u201d from PR Daily.<\/p>\n
\u201cPins are bigger and we\u2019ve added more information related to pins, so it\u2019s easier to find things you\u2019re interested in. For example, on each pin, you\u2019ll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins, \u201d Pinterest said in a recent blog post.<\/p>\n
Now that related content will show up next to pins, it will be more likely that interested consumers will find your brand\u2019s pins organically.<\/p>\n
\u201cBy highlighting other content and even users related to an original pin,\u00a0there’s an increased chance that your account will be found\u00a0through a users’ organic connections, and a chance to showcase more of your products, services, and even those all-important influencers who already engage with your product,\u201d says digital marketing and ecommerce research and training company Econsultancy.<\/p>\n
These changes also point to the likelihood of the opportunity for brands to pay for their content to show up next to popular pins in the near future. So, stay tuned!<\/p>\n