{"id":11938,"date":"2013-03-19T13:00:21","date_gmt":"2013-03-19T17:00:21","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=11938"},"modified":"2013-03-19T11:27:48","modified_gmt":"2013-03-19T15:27:48","slug":"evaluating-your-market-strategy","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/evaluating-your-market-strategy\/","title":{"rendered":"Evaluating Your Market Strategy"},"content":{"rendered":"

Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article \u201cHow to Evaluate a Market Strategy.\u201d According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve sales.<\/p>\n

    \n
  1. They are strategic rather than tactical.<\/strong>\u00a0Strategies define goals, while tactics define the actions you\u2019ll take to reach those goals.<\/li>\n
  2. They are measurable rather than vague.\u00a0<\/strong>If you can\u2019t measure your results, you can\u2019t improve them. Make your strategy measurable, so you can tell what\u2019s working and what\u2019s not and adjust tactics accordingly.<\/li>\n
  3. They are \u201cactionable\u201d rather than contingent.<\/strong>\u00a0Your strategic goals should never be dependent on something that is out of your control. They should always be a direct result of the tactics that support the strategy.<\/li>\n
  4. They are clearly articulated.<\/strong>\u00a0In order to execute a strategy effectively, all of your employees must understand it. Make the strategy clear, and make sure it is conveyed to every employee.<\/li>\n
  5. They are achievable rather than inspirational.<\/strong>\u00a0Having an inspirational vision is great, but that is totally separate from your strategy. Keep your market strategy attainable and relatively short-term.<\/li>\n
  6. They have a business plan behind them.<\/strong>\u00a0\u201cA strategy is just hot air unless there\u2019s a tactical plan for achieving each strategic goal,\u201d James writes. For example, a strategy to increase sales of a particular product service may include tactics like retraining personnel, hiring new salespeople, adjusting your store layout, and increasing advertising<\/li>\n
  7. They don\u2019t change much.<\/strong>\u00a0Adjusting tactics based on what\u2019s working and what\u2019s not is smart. What\u2019s not smart is making frequent changes to your strategic direction. Changes in strategy should only be made when it\u2019s clear that the current strategy is not the right way to go.<\/li>\n<\/ol>\n

    Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article \u201cHow to Evaluate a Market Strategy.\u201d According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve sales. They are strategic rather than tactical.\u00a0Strategies define goals, while tactics define the actions you\u2019ll […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11938","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nEvaluating Your Market Strategy - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article \u201cHow to Evaluate a Market Strategy.\u201d According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve sales. They are strategic rather than tactical.\u00a0Strategies define goals, while tactics define the actions you\u2019ll take to reach those goals. They are measurable rather than vague.\u00a0If you can\u2019t measure your results, you can\u2019t improve them. Make your strategy measurable, so you can tell what\u2019s working and what\u2019s not and adjust tactics accordingly. They are \u201cactionable\u201d rather than contingent.\u00a0Your strategic goals should never be dependent on something that is out of your control. They should always be a direct result of the tactics that support the strategy. They are clearly articulated.\u00a0In order to execute a strategy effectively, all of your employees must understand it. Make the strategy clear, and make sure it is conveyed to every employee. They are achievable rather than inspirational.\u00a0Having an inspirational vision is great, but that is totally separate from your strategy. Keep your market strategy attainable and relatively short-term. They have a business plan behind them.\u00a0\u201cA strategy is just hot air unless there\u2019s a tactical plan for achieving each strategic goal,\u201d James writes. For example, a strategy to increase sales of a particular product service may include tactics like retraining personnel, hiring new salespeople, adjusting your store layout, and increasing advertising They don\u2019t change much.\u00a0Adjusting tactics based on what\u2019s working and what\u2019s not is smart. What\u2019s not smart is making frequent changes to your strategic direction. Changes in strategy should only be made when it\u2019s clear that the current strategy is not the right way to go. Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/evaluating-your-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluating Your Market Strategy - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article \u201cHow to Evaluate a Market Strategy.\u201d According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve sales. They are strategic rather than tactical.\u00a0Strategies define goals, while tactics define the actions you\u2019ll take to reach those goals. They are measurable rather than vague.\u00a0If you can\u2019t measure your results, you can\u2019t improve them. Make your strategy measurable, so you can tell what\u2019s working and what\u2019s not and adjust tactics accordingly. They are \u201cactionable\u201d rather than contingent.\u00a0Your strategic goals should never be dependent on something that is out of your control. They should always be a direct result of the tactics that support the strategy. They are clearly articulated.\u00a0In order to execute a strategy effectively, all of your employees must understand it. Make the strategy clear, and make sure it is conveyed to every employee. They are achievable rather than inspirational.\u00a0Having an inspirational vision is great, but that is totally separate from your strategy. Keep your market strategy attainable and relatively short-term. They have a business plan behind them.\u00a0\u201cA strategy is just hot air unless there\u2019s a tactical plan for achieving each strategic goal,\u201d James writes. For example, a strategy to increase sales of a particular product service may include tactics like retraining personnel, hiring new salespeople, adjusting your store layout, and increasing advertising They don\u2019t change much.\u00a0Adjusting tactics based on what\u2019s working and what\u2019s not is smart. What\u2019s not smart is making frequent changes to your strategic direction. Changes in strategy should only be made when it\u2019s clear that the current strategy is not the right way to go. 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