{"id":12112,"date":"2013-04-09T13:00:05","date_gmt":"2013-04-09T17:00:05","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=12112"},"modified":"2013-04-09T09:29:35","modified_gmt":"2013-04-09T13:29:35","slug":"show-them-the-deal","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/","title":{"rendered":"Show Them the Deal"},"content":{"rendered":"<p>Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior:<\/p>\n<p><strong>Use a Decoy<\/strong><\/p>\n<p>If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior.<\/p>\n<p>Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option.<\/p>\n<p><strong>Show Them the Deal<\/strong><\/p>\n<p>Whenever you discount a product or service, make sure to list the original price, so customers can tell that they\u2019re getting a deal. \u201cA sign saying an time is currently $40 but was originally $48 outsells a sign simply stating an item is on sale for $39,\u201d Inc.com Contributor Jessica Stillman writes. \u201cEven better, according to researchers, is a sign that lists the original price and has a current price ending in nine.\u201d<\/p>\n<p><a href=\"http:\/\/www.inc.com\/jessica-stillman\/pricing-is-hard-science-can-help.html\" target=\"_blank\">Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12112","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Show Them the Deal - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior:  Use a Decoy  If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior.  Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option.  Show Them the Deal  Whenever you discount a product or service, make sure to list the original price, so customers can tell that they\u2019re getting a deal. \u201cA sign saying an time is currently $40 but was originally $48 outsells a sign simply stating an item is on sale for $39,\u201d Inc.com Contributor Jessica Stillman writes. \u201cEven better, according to researchers, is a sign that lists the original price and has a current price ending in nine.\u201d  Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Show Them the Deal - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior:  Use a Decoy  If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior.  Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option.  Show Them the Deal  Whenever you discount a product or service, make sure to list the original price, so customers can tell that they\u2019re getting a deal. \u201cA sign saying an time is currently $40 but was originally $48 outsells a sign simply stating an item is on sale for $39,\u201d Inc.com Contributor Jessica Stillman writes. \u201cEven better, according to researchers, is a sign that lists the original price and has a current price ending in nine.\u201d  Click here to read the article from Inc.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-09T17:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Show Them the Deal\",\"datePublished\":\"2013-04-09T17:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/\",\"name\":\"Show Them the Deal - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-04-09T17:00:05+00:00\",\"description\":\"Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior: Use a Decoy If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior. Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option. 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Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior:  Use a Decoy  If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior.  Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option.  Show Them the Deal  Whenever you discount a product or service, make sure to list the original price, so customers can tell that they\u2019re getting a deal. \u201cA sign saying an time is currently $40 but was originally $48 outsells a sign simply stating an item is on sale for $39,\u201d Inc.com Contributor Jessica Stillman writes. \u201cEven better, according to researchers, is a sign that lists the original price and has a current price ending in nine.\u201d  Click here to read the article from Inc.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/","og_locale":"en_US","og_type":"article","og_title":"Show Them the Deal - Smart Tan News","og_description":"Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior:  Use a Decoy  If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior.  Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option.  Show Them the Deal  Whenever you discount a product or service, make sure to list the original price, so customers can tell that they\u2019re getting a deal. \u201cA sign saying an time is currently $40 but was originally $48 outsells a sign simply stating an item is on sale for $39,\u201d Inc.com Contributor Jessica Stillman writes. \u201cEven better, according to researchers, is a sign that lists the original price and has a current price ending in nine.\u201d  Click here to read the article from Inc.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2013-04-09T17:00:05+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Show Them the Deal","datePublished":"2013-04-09T17:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/"},"wordCount":293,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/","url":"https:\/\/news.smarttan.com\/index.php\/show-them-the-deal\/","name":"Show Them the Deal - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2013-04-09T17:00:05+00:00","description":"Price your products and services without leaving any money on the table, with strategies from the Inc.com article \u201cPricing Rules You Need to Know.\u201d As the article explains, people are \u201cweird and irrational\u201d when it goes to buying. Despite the importance of money, they typically don\u2019t know what things are worth and often make illogical purchasing decisions. Here\u2019s how you can take advantage of this type of odd behavior: Use a Decoy If people always thought rationally, the only factors that would impact buying decisions would be if they want the item and if it\u2019s worth the price. But realistically, people tend to calculate value by comparing with other options. So, to influence buying decisions, simply change the options. One way to do this is to add a decoy option that is obviously inferior. Say you\u2019re offering two monthly packages, one more expensive than the other. By adding a decoy option that\u2019s similar to the higher priced option, but noticeably less attractive, you\u2019ll get the customer to perceive increased value in your higher priced offering. Thus, people will tend to choose that option even if it isn\u2019t a much better deal than the lower priced option. 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