{"id":1216,"date":"2008-09-22T03:59:11","date_gmt":"2008-09-22T07:59:11","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/"},"modified":"2008-09-22T03:59:11","modified_gmt":"2008-09-22T07:59:11","slug":"more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/","title":{"rendered":"More and more men over 50 are tanning in salons, survey finds"},"content":{"rendered":"

It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey.<\/p>\n

According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change.<\/p>\n

\"2008-09-11-man-tan-tanningnews-copy.jpg\"<\/a>\u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d<\/p>\n

Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity.<\/p>\n

\u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d<\/p>\n

An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d<\/p>\n

For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.<\/p>\n

\"2008-09-11-man-tan-poll.jpg\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1216","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nMore and more men over 50 are tanning in salons, survey finds - Smart Tan News<\/title>\n<meta name=\"description\" content=\"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More and more men over 50 are tanning in salons, survey finds - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-22T07:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"More and more men over 50 are tanning in salons, survey finds\",\"datePublished\":\"2008-09-22T07:59:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\",\"name\":\"More and more men over 50 are tanning in salons, survey finds - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg\",\"datePublished\":\"2008-09-22T07:59:11+00:00\",\"description\":\"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More and more men over 50 are tanning in salons, survey finds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More and more men over 50 are tanning in salons, survey finds - Smart Tan News","description":"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/","og_locale":"en_US","og_type":"article","og_title":"More and more men over 50 are tanning in salons, survey finds - Smart Tan News","og_description":"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2008-09-22T07:59:11+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"More and more men over 50 are tanning in salons, survey finds","datePublished":"2008-09-22T07:59:11+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/"},"wordCount":322,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/","url":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/","name":"More and more men over 50 are tanning in salons, survey finds - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg","datePublished":"2008-09-22T07:59:11+00:00","description":"It\u2019s virtually unanimous: More men over the age of 50 are tanning in salons today than ever before, according to the results of a recent SmartTan.com survey. According to the survey, 97 percent of tanning salon owners report having more men over age 50 tanning in their stores as compared to three years ago. Astoundingly, none of the respondents reported having fewer clients in their category. Only 3 percent reported no change. \u201cThat\u2019s pretty convincing. We\u2019ve been saying all along that indoor tanning, as it has gained in popularity, has broadened its demographic reach as well,\u201d Smart Tan Vice President Joseph Levy said. \u201cThere is a perception that this service is all about young women. But that really isn\u2019t the case. Not anymore.\u201d Because people tan for many different reasons \u2013 from the benefits associated with a cosmetic suntan to the physiological and psychological effects of UV exposure \u2013 tanning\u2019s appeal cannot be contained to one category, which has added to tanning\u2019s popularity. \u201cPeople forget that indoor tanning began as a therapeutic exercise in light-deprived European countries,\u201d Levy continued. \u201cIts appeal has grown in North America, particularly as the professionalism of the tanning experience \u2013 what we call Smart Tanning \u2013 has reassured people that going to a tanning salon today mean being treated to a professional service.\u201d An estimated 30 million North Americans visit indoor tanning facilities annually, according to our best estimates. \u201cIf we all do our jobs correctly, there\u2019s plenty of room for growth in tanning,\u201d Levy said. \u201cWe have to continue to teach sunburn prevention and sun care and show our communities that we believe in maximizing the potential benefits of regular UV exposure while minimizing the risks associated with either too much or too little sunlight.\u201d For more information on Smart Tan\u2019s Position on UV exposure, visit Smart Tan\u2019s consumer web site, www.TanningTruth.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/09\/2008-09-11-man-tan-tanningnews-copy.thumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/more-and-more-men-over-50-are-tanning-in-salons-survey-finds-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"More and more men over 50 are tanning in salons, survey finds"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}