{"id":12538,"date":"2013-05-29T10:39:48","date_gmt":"2013-05-29T14:39:48","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=12538"},"modified":"2013-05-29T10:39:48","modified_gmt":"2013-05-29T14:39:48","slug":"poll-social-media-is-best-marketing-method","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/","title":{"rendered":"Poll: Social Media is Best Marketing Method"},"content":{"rendered":"<p>A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.<\/p>\n<p>Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and 9 percent said email marketing. Sixteen percent of salons said their best marketing technique is something other than social media, direct mail, text or email.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2013\/05\/Poll.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12542 aligncenter\" title=\"Poll\" src=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2013\/05\/Poll.jpg\" alt=\"\" width=\"400\" height=\"231\" \/><\/a><\/p>\n<p>These findings aren\u2019t surprising given the growing impact that social media continues to have on marketing and consumer lifestyles throughout most industries and segments. Recent research, compiled by marketing software company HubSpot, reinforces the growing prominence and effectiveness of social media marketing. According to\u00a0<a href=\"http:\/\/blog.hubspot.com\/18-fresh-stats-about-social-media-marketing\">HubSpot<\/a>:<\/p>\n<ul>\n<li>21% of marketers say that social media has become more important to their company over the past six months.<\/li>\n<li>Social media lead conversion rates are 13% higher than the average lead conversion rate.<\/li>\n<li>Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.<\/li>\n<li>23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.<\/li>\n<li>Approximately 46% of online users count on social media when making a purchase decision.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique. Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12538","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poll: Social Media is Best Marketing Method - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.  Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and 9 percent said email marketing. Sixteen percent of salons said their best marketing technique is something other than social media, direct mail, text or email.  These findings aren\u2019t surprising given the growing impact that social media continues to have on marketing and consumer lifestyles throughout most industries and segments. Recent research, compiled by marketing software company HubSpot, reinforces the growing prominence and effectiveness of social media marketing. According to\u00a0HubSpot:   21% of marketers say that social media has become more important to their company over the past six months.  Social media lead conversion rates are 13% higher than the average lead conversion rate.  Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.  23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.  Approximately 46% of online users count on social media when making a purchase decision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poll: Social Media is Best Marketing Method - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.  Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and 9 percent said email marketing. Sixteen percent of salons said their best marketing technique is something other than social media, direct mail, text or email.  These findings aren\u2019t surprising given the growing impact that social media continues to have on marketing and consumer lifestyles throughout most industries and segments. Recent research, compiled by marketing software company HubSpot, reinforces the growing prominence and effectiveness of social media marketing. According to\u00a0HubSpot:   21% of marketers say that social media has become more important to their company over the past six months.  Social media lead conversion rates are 13% higher than the average lead conversion rate.  Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.  23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.  Approximately 46% of online users count on social media when making a purchase decision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-29T14:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2013\/05\/Poll.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Poll: Social Media is Best Marketing Method\",\"datePublished\":\"2013-05-29T14:39:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2013\/05\/Poll.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/\",\"name\":\"Poll: Social Media is Best Marketing Method - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2013\/05\/Poll.jpg\",\"datePublished\":\"2013-05-29T14:39:48+00:00\",\"description\":\"A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique. Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and 9 percent said email marketing. Sixteen percent of salons said their best marketing technique is something other than social media, direct mail, text or email. These findings aren\u2019t surprising given the growing impact that social media continues to have on marketing and consumer lifestyles throughout most industries and segments. Recent research, compiled by marketing software company HubSpot, reinforces the growing prominence and effectiveness of social media marketing. According to\u00a0HubSpot: 21% of marketers say that social media has become more important to their company over the past six months. Social media lead conversion rates are 13% higher than the average lead conversion rate. Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. 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Fifty-one percent of salons said social media is their most effective marketing method, while just 13 percent said direct mail is their most effective method, 10 percent said text marketing and 9 percent said email marketing. Sixteen percent of salons said their best marketing technique is something other than social media, direct mail, text or email.  These findings aren\u2019t surprising given the growing impact that social media continues to have on marketing and consumer lifestyles throughout most industries and segments. Recent research, compiled by marketing software company HubSpot, reinforces the growing prominence and effectiveness of social media marketing. According to\u00a0HubSpot:   21% of marketers say that social media has become more important to their company over the past six months.  Social media lead conversion rates are 13% higher than the average lead conversion rate.  Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.  23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.  Approximately 46% of online users count on social media when making a purchase decision.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/poll-social-media-is-best-marketing-method\/","og_locale":"en_US","og_type":"article","og_title":"Poll: Social Media is Best Marketing Method - Smart Tan News","og_description":"A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.  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