{"id":12556,"date":"2013-05-30T13:00:44","date_gmt":"2013-05-30T17:00:44","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=12556"},"modified":"2013-05-31T08:02:42","modified_gmt":"2013-05-31T12:02:42","slug":"get-customers-to-open-your-emails","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/","title":{"rendered":"Get Customers to Open Your Emails"},"content":{"rendered":"

Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article \u201c\u201dEmail 101: How to Write Better Subject Lines.\u201d Catchy subject lines are one of the most important aspects of a good email blast, but earning the trust and recognition of readers is perhaps even more vital. Use these suggestions to improve creativity as well as credibility:<\/p>\n

    \n
  1. Earn trust from your audience first \u2013 then get creative.<\/strong>\u00a0Who is sending the email is always more important than the subject line \u2013 no matter how catchy it is. To develop credibility, send only useful and timely emails and make sure the same sender name is used every time. To keep customers opening your messages time after time, you\u2019ll need to provide value \u2013 whether it\u2019s financial or informational \u2013 every time. You also need to ensure that your subject lines align with your level of trust. If you haven\u2019t established much credibility yet, you\u2019re probably better off sticking to straightforward subject lines that tell the reader specifically what they\u2019re going to get from the message. Once you\u2019ve established the trust that anything coming from your name will be worth opening, you can get more creative to really boost the open rate.<\/li>\n
  2. Play to your audience.\u00a0<\/strong>Keep in mind that you are not necessarily your target audience. A subject line that appeals to you might not be interesting to your primary segment of customers. Even better, try segmenting your email lists by age, location and other factors to you can better tailor the types of emails and subject lines.<\/li>\n
  3. Don\u2019t guess. Test.<\/strong>\u00a0Before sending a blast to your entire email list, test the efficacy of different subject lines by sending the same email with various subject lines to small portions of the list. Also, continually monitor open rates to find out what works and what doesn\u2019t so you can make your subject lines more efficient over time.<\/li>\n<\/ol>\n

    Click here to read the entire article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article \u201c\u201dEmail 101: How to Write Better Subject Lines.\u201d Catchy subject lines are one of the most important aspects of a good email blast, but earning the trust and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12556","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nGet Customers to Open Your Emails - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article \u201c\u201dEmail 101: How to Write Better Subject Lines.\u201d Catchy subject lines are one of the most important aspects of a good email blast, but earning the trust and recognition of readers is perhaps even more vital. Use these suggestions to improve creativity as well as credibility: Earn trust from your audience first \u2013 then get creative.\u00a0Who is sending the email is always more important than the subject line \u2013 no matter how catchy it is. To develop credibility, send only useful and timely emails and make sure the same sender name is used every time. To keep customers opening your messages time after time, you\u2019ll need to provide value \u2013 whether it\u2019s financial or informational \u2013 every time. You also need to ensure that your subject lines align with your level of trust. If you haven\u2019t established much credibility yet, you\u2019re probably better off sticking to straightforward subject lines that tell the reader specifically what they\u2019re going to get from the message. Once you\u2019ve established the trust that anything coming from your name will be worth opening, you can get more creative to really boost the open rate. Play to your audience.\u00a0Keep in mind that you are not necessarily your target audience. A subject line that appeals to you might not be interesting to your primary segment of customers. Even better, try segmenting your email lists by age, location and other factors to you can better tailor the types of emails and subject lines. Don\u2019t guess. Test.\u00a0Before sending a blast to your entire email list, test the efficacy of different subject lines by sending the same email with various subject lines to small portions of the list. Also, continually monitor open rates to find out what works and what doesn\u2019t so you can make your subject lines more efficient over time. Click here to read the entire article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Customers to Open Your Emails - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article \u201c\u201dEmail 101: How to Write Better Subject Lines.\u201d Catchy subject lines are one of the most important aspects of a good email blast, but earning the trust and recognition of readers is perhaps even more vital. Use these suggestions to improve creativity as well as credibility: Earn trust from your audience first \u2013 then get creative.\u00a0Who is sending the email is always more important than the subject line \u2013 no matter how catchy it is. To develop credibility, send only useful and timely emails and make sure the same sender name is used every time. To keep customers opening your messages time after time, you\u2019ll need to provide value \u2013 whether it\u2019s financial or informational \u2013 every time. You also need to ensure that your subject lines align with your level of trust. If you haven\u2019t established much credibility yet, you\u2019re probably better off sticking to straightforward subject lines that tell the reader specifically what they\u2019re going to get from the message. Once you\u2019ve established the trust that anything coming from your name will be worth opening, you can get more creative to really boost the open rate. Play to your audience.\u00a0Keep in mind that you are not necessarily your target audience. A subject line that appeals to you might not be interesting to your primary segment of customers. Even better, try segmenting your email lists by age, location and other factors to you can better tailor the types of emails and subject lines. Don\u2019t guess. Test.\u00a0Before sending a blast to your entire email list, test the efficacy of different subject lines by sending the same email with various subject lines to small portions of the list. Also, continually monitor open rates to find out what works and what doesn\u2019t so you can make your subject lines more efficient over time. Click here to read the entire article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-30T17:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-31T12:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Get Customers to Open Your Emails\",\"datePublished\":\"2013-05-30T17:00:44+00:00\",\"dateModified\":\"2013-05-31T12:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/get-customers-to-open-your-emails\/\",\"name\":\"Get Customers to Open Your Emails - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-05-30T17:00:44+00:00\",\"dateModified\":\"2013-05-31T12:02:42+00:00\",\"description\":\"Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article \u201c\u201dEmail 101: How to Write Better Subject Lines.\u201d Catchy subject lines are one of the most important aspects of a good email blast, but earning the trust and recognition of readers is perhaps even more vital. 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