{"id":12774,"date":"2013-06-20T13:00:57","date_gmt":"2013-06-20T17:00:57","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=12774"},"modified":"2013-06-20T16:26:29","modified_gmt":"2013-06-20T20:26:29","slug":"designing-a-logo-that-reflects-your-brand","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/","title":{"rendered":"Designing a Logo That Reflects Your Brand"},"content":{"rendered":"

Your business\u2019s logo may be aesthetically pleasing, but does it communicate what your brand culture is all about? It should, according to the Entrepreneur.com article \u201c5 Secrets for Making Yout Logo Stand Out.\u201d Among other qualities, your logo \u2013 the face of your brand \u2013 must be consistent with your company\u2019s message and help glue that message into consumer\u2019s mind. Here are some more aspects of a successful logo to consider:<\/p>\n

    \n
  1. Simplicity.<\/b>\u00a0Think about some of the most iconic logos \u2013 Coca Cola, Apple, Nike, etc. One thing they have in common is simplicity. It\u2019s no coincidence that these are some of the most memorable insignias\u2026their simple aesthetic makes them easy for consumers to digest and retain.<\/li>\n
  2. Brand consistency.<\/b>\u00a0Think about the key characteristics and values of your brand and how you can express those traits through graphic design. Consider Apple\u2019s logo: Besides clearly reflecting the company\u2019s name, the logo is sleek and futuristic, but still lighter and friendlier than those of its main competitors. It\u2019s an excellent graphic depiction of the way the company wants itself to be seen. See if you can do the same!<\/li>\n
  3. Memorability.<\/b>\u00a0Your logo should \u201chelp them remember that you exist and what you stand for,\u201d says marketing professor and author Jonah Berger. Simplicity is good, but you also need to add a little spice. Including a different or unexpected element will really make the logo memorable. Think again of Apple and the bite taken out of their logo.<\/li>\n
  4. Remarkability.<\/b>\u00a0What makes your logo stand out amongst your competitors and the clutter of all the other businesses in your area? An established brand may not want or need to have a logo that\u2019s particularly remarkable, but newer brands should take a little more risk in order to differentiate their emblem. Don\u2019t try to play off your business\u2019s main identity (i.e. using a sun). Think about what makes your business different, and try to reflect that in your logo.<\/li>\n
  5. Market testing.<\/b>\u00a0Don\u2019t just trust your gut \u2013 perform some research to help you choose the right logo. Believe it or not, anybody can afford to do so. You can post a survey on services like Amazon\u2019s Mechanical Turk and get valuable feedback for around $10.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Your business\u2019s logo may be aesthetically pleasing, but does it communicate what your brand culture is all about? It should, according to the Entrepreneur.com article \u201c5 Secrets for Making Yout Logo Stand Out.\u201d Among other qualities, your logo \u2013 the face of your brand \u2013 must be consistent with your company\u2019s message and help glue […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12774","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nDesigning a Logo That Reflects Your Brand - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Your business\u2019s logo may be aesthetically pleasing, but does it communicate what your brand culture is all about? It should, according to the Entrepreneur.com article \u201c5 Secrets for Making Yout Logo Stand Out.\u201d Among other qualities, your logo \u2013 the face of your brand \u2013 must be consistent with your company\u2019s message and help glue that message into consumer\u2019s mind. Here are some more aspects of a successful logo to consider: Simplicity.\u00a0Think about some of the most iconic logos \u2013 Coca Cola, Apple, Nike, etc. One thing they have in common is simplicity. It\u2019s no coincidence that these are some of the most memorable insignias\u2026their simple aesthetic makes them easy for consumers to digest and retain. Brand consistency.\u00a0Think about the key characteristics and values of your brand and how you can express those traits through graphic design. Consider Apple\u2019s logo: Besides clearly reflecting the company\u2019s name, the logo is sleek and futuristic, but still lighter and friendlier than those of its main competitors. It\u2019s an excellent graphic depiction of the way the company wants itself to be seen. See if you can do the same! Memorability.\u00a0Your logo should \u201chelp them remember that you exist and what you stand for,\u201d says marketing professor and author Jonah Berger. Simplicity is good, but you also need to add a little spice. Including a different or unexpected element will really make the logo memorable. Think again of Apple and the bite taken out of their logo. Remarkability.\u00a0What makes your logo stand out amongst your competitors and the clutter of all the other businesses in your area? An established brand may not want or need to have a logo that\u2019s particularly remarkable, but newer brands should take a little more risk in order to differentiate their emblem. Don\u2019t try to play off your business\u2019s main identity (i.e. using a sun). Think about what makes your business different, and try to reflect that in your logo. Market testing.\u00a0Don\u2019t just trust your gut \u2013 perform some research to help you choose the right logo. Believe it or not, anybody can afford to do so. You can post a survey on services like Amazon\u2019s Mechanical Turk and get valuable feedback for around $10. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing a Logo That Reflects Your Brand - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Your business\u2019s logo may be aesthetically pleasing, but does it communicate what your brand culture is all about? It should, according to the Entrepreneur.com article \u201c5 Secrets for Making Yout Logo Stand Out.\u201d Among other qualities, your logo \u2013 the face of your brand \u2013 must be consistent with your company\u2019s message and help glue that message into consumer\u2019s mind. Here are some more aspects of a successful logo to consider: Simplicity.\u00a0Think about some of the most iconic logos \u2013 Coca Cola, Apple, Nike, etc. One thing they have in common is simplicity. It\u2019s no coincidence that these are some of the most memorable insignias\u2026their simple aesthetic makes them easy for consumers to digest and retain. Brand consistency.\u00a0Think about the key characteristics and values of your brand and how you can express those traits through graphic design. Consider Apple\u2019s logo: Besides clearly reflecting the company\u2019s name, the logo is sleek and futuristic, but still lighter and friendlier than those of its main competitors. It\u2019s an excellent graphic depiction of the way the company wants itself to be seen. See if you can do the same! Memorability.\u00a0Your logo should \u201chelp them remember that you exist and what you stand for,\u201d says marketing professor and author Jonah Berger. Simplicity is good, but you also need to add a little spice. Including a different or unexpected element will really make the logo memorable. Think again of Apple and the bite taken out of their logo. Remarkability.\u00a0What makes your logo stand out amongst your competitors and the clutter of all the other businesses in your area? An established brand may not want or need to have a logo that\u2019s particularly remarkable, but newer brands should take a little more risk in order to differentiate their emblem. Don\u2019t try to play off your business\u2019s main identity (i.e. using a sun). Think about what makes your business different, and try to reflect that in your logo. Market testing.\u00a0Don\u2019t just trust your gut \u2013 perform some research to help you choose the right logo. Believe it or not, anybody can afford to do so. You can post a survey on services like Amazon\u2019s Mechanical Turk and get valuable feedback for around $10. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-20T17:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-20T20:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Designing a Logo That Reflects Your Brand\",\"datePublished\":\"2013-06-20T17:00:57+00:00\",\"dateModified\":\"2013-06-20T20:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/designing-a-logo-that-reflects-your-brand\/\",\"name\":\"Designing a Logo That Reflects Your Brand - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-06-20T17:00:57+00:00\",\"dateModified\":\"2013-06-20T20:26:29+00:00\",\"description\":\"Your business\u2019s logo may be aesthetically pleasing, but does it communicate what your brand culture is all about? 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It\u2019s an excellent graphic depiction of the way the company wants itself to be seen. See if you can do the same! Memorability.\u00a0Your logo should \u201chelp them remember that you exist and what you stand for,\u201d says marketing professor and author Jonah Berger. Simplicity is good, but you also need to add a little spice. Including a different or unexpected element will really make the logo memorable. Think again of Apple and the bite taken out of their logo. Remarkability.\u00a0What makes your logo stand out amongst your competitors and the clutter of all the other businesses in your area? An established brand may not want or need to have a logo that\u2019s particularly remarkable, but newer brands should take a little more risk in order to differentiate their emblem. Don\u2019t try to play off your business\u2019s main identity (i.e. using a sun). Think about what makes your business different, and try to reflect that in your logo. Market testing.\u00a0Don\u2019t just trust your gut \u2013 perform some research to help you choose the right logo. Believe it or not, anybody can afford to do so. You can post a survey on services like Amazon\u2019s Mechanical Turk and get valuable feedback for around $10. 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