{"id":12868,"date":"2013-06-27T13:00:58","date_gmt":"2013-06-27T17:00:58","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=12868"},"modified":"2013-06-27T10:54:51","modified_gmt":"2013-06-27T14:54:51","slug":"keeping-an-eye-on-the-competition","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/","title":{"rendered":"Keeping an Eye on the Competition"},"content":{"rendered":"

Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches:<\/p>\n

    \n
  1. Sign up for Google Alerts.<\/b> Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics.<\/li>\n
  2. Connect with competitors on social media.<\/b> Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet.<\/li>\n
  3. Enroll in your competition\u2019s mailings and promotions.<\/b> Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours.<\/li>\n
  4. Become a secret shopper.<\/b> To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing.<\/li>\n
  5. Visit their trade show booths.<\/b> See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about.<\/li>\n
  6. Monitor your competitors\u2019 websites. <\/b>Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12868","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nKeeping an Eye on the Competition - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping an Eye on the Competition - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-27T17:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Keeping an Eye on the Competition\",\"datePublished\":\"2013-06-27T17:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\",\"name\":\"Keeping an Eye on the Competition - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-06-27T17:00:58+00:00\",\"description\":\"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keeping an Eye on the Competition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keeping an Eye on the Competition - Smart Tan News","description":"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/","og_locale":"en_US","og_type":"article","og_title":"Keeping an Eye on the Competition - Smart Tan News","og_description":"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2013-06-27T17:00:58+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Keeping an Eye on the Competition","datePublished":"2013-06-27T17:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/"},"wordCount":333,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/","url":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/","name":"Keeping an Eye on the Competition - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2013-06-27T17:00:58+00:00","description":"Monitor your competitors\u2019 marketing tactics without devoting a lot of time and money with advice from the Entrepreneur.com article \u201c6 Ways to Track Your Competition\u2019s Marketing Strategy.\u201d Knowing what your competition is doing is vital for developing the right marketing approach for your own business. You\u2019ll gain some valuable knowledge that will benefit your own efforts, and identify marketing and operational facets that you can exploit. Try these approaches: Sign up for Google Alerts. Add the names of all your competitors to your Google Alerts listings to get free daily or weekly notifications of any news, blogs, video or discussion mentioning them. It\u2019s also a good idea to get alerts for general industry topics. Connect with competitors on social media. Liking and following your competition on various social media is another easy and free way to keep up with what they\u2019re doing. Also, following some national brands that may not even be in your area is a good way to find some strategies that your local competition hasn\u2019t thought of yet. Enroll in your competition\u2019s mailings and promotions. Register for their direct mail and email marketing campaigns to see how the competition\u2019s offers compare to yours. Become a secret shopper. To get a better feel of the competition\u2019s actual operations, personally visit their location, or have someone else to do it for you. Note what the retail environment is like, how they approach customer service and sales, and what products and services they\u2019re really pushing. Visit their trade show booths. See what competitors are offering at local bridal shows and other events. And at larger industry events, try to gain a feel for what some of the bigger chains are all about. Monitor your competitors\u2019 websites. Regularly monitor updates to the competition\u2019s websites, looking for content as well as new functionalities that you may want to consider adding. Click here to read the article from Entrepreneur.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/keeping-an-eye-on-the-competition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Keeping an Eye on the Competition"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/12868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=12868"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/12868\/revisions"}],"predecessor-version":[{"id":12870,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/12868\/revisions\/12870"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=12868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=12868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=12868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}