To read the story in the New Zealand Herald click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1308","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n
TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. "It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case," Smart Tan Vice President Joseph Levy said. "Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men." New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. "They don't get it," Levy said. "They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies." In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. "We have the same problem in North America," Levy said. "Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic." To read the story in the New Zealand Herald click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. "It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case," Smart Tan Vice President Joseph Levy said. "Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men." New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. "They don't get it," Levy said. "They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies." In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. "We have the same problem in North America," Levy said. "Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic." To read the story in the New Zealand Herald click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2008-10-20T08:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"TODAY’S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma\",\"datePublished\":\"2008-10-20T08:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\"},\"wordCount\":334,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\",\"name\":\"TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg\",\"datePublished\":\"2008-10-20T08:00:08+00:00\",\"description\":\"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. \\\"It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case,\\\" Smart Tan Vice President Joseph Levy said. \\\"Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men.\\\" New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. \\\"They don't get it,\\\" Levy said. \\\"They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies.\\\" In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. \\\"We have the same problem in North America,\\\" Levy said. \\\"Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic.\\\" To read the story in the New Zealand Herald click here.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY’S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News","description":"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. \"It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case,\" Smart Tan Vice President Joseph Levy said. \"Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men.\" New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. \"They don't get it,\" Levy said. \"They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies.\" In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. \"We have the same problem in North America,\" Levy said. \"Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic.\" To read the story in the New Zealand Herald click here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/","og_locale":"en_US","og_type":"article","og_title":"TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News","og_description":"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. \"It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case,\" Smart Tan Vice President Joseph Levy said. \"Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men.\" New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. \"They don't get it,\" Levy said. \"They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies.\" In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. \"We have the same problem in North America,\" Levy said. \"Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic.\" To read the story in the New Zealand Herald click here.","og_url":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2008-10-20T08:00:08+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"TODAY’S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma","datePublished":"2008-10-20T08:00:08+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/"},"wordCount":334,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/","url":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/","name":"TODAY'S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg","datePublished":"2008-10-20T08:00:08+00:00","description":"Anti-sun messaging has not slowed increases in melanoma in New Zealand \u2014 particularly in older men \u2014 which has Kiwi health officials completely missing the point: They have aimed their melanoma messages at the wrong groups. \"It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn't the case and never has been the case,\" Smart Tan Vice President Joseph Levy said. \"Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men.\" New Zealand officials expressed their frustration about this in an article in the New Zealand Herald, where they acknowledged that sun awareness programs have not impacted melanoma statistics. \"They don't get it,\" Levy said. \"They are missing the point and missing the right demographic. In the story, they say they need to increase their efforts at educating young people, when it is still older men who are most at risk. The fact that they are so vocal about young people to the exclusion of campaigns at middle-aged and older people is part of the problem. They are their own worst enemies.\" In North America, melanoma mortality has been decreasing in women under age 50 for 20 years, while it is increasing most rapidly in men over age 50. \"We have the same problem in North America,\" Levy said. \"Big Dermatology is directing the message at young women, who also happen to be the biggest purchasers of skin care products and dermatology services. And older men are being left out of advisories, even though they are the ones most at risk. It's tragic.\" To read the story in the New Zealand Herald click here.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.thumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-new-zealand-cancer-officials-are-missing-the-point-when-it-comes-to-melanoma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"TODAY’S HEADLINE STORY: New Zealand cancer officials are missing the point when it comes to melanoma"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1308\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"2008-10-20-melano-men-copy.jpg\"](\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/10\/2008-10-20-melano-men-copy.jpg\")
<\/a>“It is so conspicuous and obvious that their campaigns \u2014 which are directed at young women but not at older men \u2014 have made older men think that you have to be a tanner to get melanoma, and that simply isn’t the case and never has been the case,” Smart Tan Vice President Joseph Levy said. “Public education campaigns about melanoma should be directed primarily at older men, but Big Dermatology and its partners keep directing messages at younger women, even thought melanoma mortality in that demographic is decreasing worldwide, but is increasing in older men.”<\/p>\n