The greatest minds in indoor tanning will converge on Nashville this November for Smart Tan Downtown, and there\u2019s no better place to learn about the scientific, political, and legal issues that impact your industry and your business.<\/p>\n
Educational sessions at Smart Tan Downtown hit on all the aspects of operation that business leaders need to focus on in order to improve their companies. Management, marketing, sales, training\u2026it\u2019s all there, but industry leaders also need to keep an eye on the bigger picture \u2013 what\u2019s new in industry science, politics and legalities that you\u2019ll need to know to stay on the cutting edge?<\/p>\n
With opportunities to listen, share and discuss, these sessions will help indoor tanning leaders be more knowledgable and better prepared than ever heading into 2014:<\/p>\n
Indoor Tanning’s World Summit<\/b><\/p>\n
Indoor tanning is a global market, so what better way to plan our industry’s future than by networking with world leaders? Smart Tan has invited representatives of tanning associations from around the world to join us as part of a World Summit in Nashville. As part of our keynote event, we’ll take a look at what’s happening in other countries and assess what it could mean for the North American market. We’ll look at politics and trends, and see how our friends on the other side of the world are succeeding. Associations from Europe, Canada and the United States will come together to share ideas. Smart Tan Downtown has always been a great place to network with North American businesses. This year your business network has gone global.<\/p>\n
The Burning Issue: How New UV Science Will Affect You<\/b><\/p>\n
What’s new in UV research this year that could change everything? How do attacks against our market today compare to attacks 20 years ago? The good news is, in spite of the tanning industry’s many challenges, the science still supports what we do when we do our jobs correctly. Smart Tan’s Joe Levy has followed UV science for 21 years and has worked with industry groups at the city, state, province and national level everywhere in North America. He’ll share how his experience this past year points to new priorities for professional suntanning businesses and how your business can prepare for the road ahead.<\/p>\n
What You Can and Can’t Legally Say in Your Salon<\/b><\/p>\n
Nearly every day we hear another report about the benefits of sunlight and vitamin D in the mainstream media. What can you legally say in and out of your salon about any of this? What about your salon’s Facebook, Twitter, and marketing messages? There’s a right and a wrong way to address these topics, and a lot of confusion in the market. We’ll cover what the FTC says can and cannot be said, what lessons have been learned from cases brought against tanning businesses in the past, and what you need to know going forward.<\/p>\n
Shaping the Future: Tackling the Toughest Questions in Indoor Tanning<\/b><\/p>\n
Smart Tan assembles a panel of industry experts to discuss future strategies, challenges and opportunities. A lively panel discussion moderated by Smart Tan’s Joseph Levy and Matt Russell will culminate with questions from the audience. Bring questions about changing demographics, market demand or the pressing topics on your mind as we wrap up the weekend and the year together as a community.<\/p>\n