The world\u2019s largest indoor tanning conference and tradeshow is a hotbed for all sorts of ideas that can help reinvigorate your business. While industry issues and knowledge are always at the forefront, there are few ideas as vital as ones that will bring a steady stream of new customers through your doors. That\u2019s why marketing is a major point of focus at Smart Tan Downtown.<\/p>\n
It all starts with the pre-conference Marketing Madness seminar hosted by Kizer & Bender, “Two of Retailing’s Most Influential People.\u201d This all-day event gives you a comprehensive, detailed, look at everything you\u2019ll need to revamp your promotional mix in 2014. Kizer & Bender have worked with our industry for years, so they know what works!<\/p>\n
Once the conference is officially underway we\u2019ll get even more specific with the followings sessions hosted by Kizer & Bender and veteran salon owner and consultant Grant Miller:<\/p>\n
Create a Money-Making Marketing Calendar<\/b><\/p>\n
<\/b>Trying to grow your salon without a strategic plan is like trying to drive from California to Florida without a map or GPS. You’ll probably get there eventually, but it will take a lot longer and cost you more money. Your salon marketing is no different. This session will help you map out and implement a measurable and cost-effective 12-month marketing plan.<\/p>\n
How to Craft Profitable Ads and Prove They Are Working<\/b><\/p>\n
What to say, how to say it and whom to say it to makes all the difference in the world to make a marketing campaign effective and profitable. This session will break down step-by-step the anatomy of tried-and-true, fool-proof, cost effective marketing that any salon can use. Added emphasis on tracking the results of your campaigns helps you maximize their reach.<\/p>\n
Low Cost, High-Impact Branding<\/b><\/p>\n
Branding isn’t hard \u2013 it’s easy; Rich Kizer and Georganne Bender will show you how! No textbook theories or expensive ads, just success stories from successful businesses. You’ll leave armed with branding strategies and tactics you can use immediately to make your business a household name.<\/p>\n
Generate a Constant Stream of New Customers<\/b><\/p>\n
The language, offers and strategies you use to attract new members are essential ingredients to your success as a salon. This session will help you develop the right message using the proper media to attract the most and best new members to your salon.<\/p>\n