{"id":13796,"date":"2013-11-05T13:00:48","date_gmt":"2013-11-05T18:00:48","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=13796"},"modified":"2013-11-05T13:22:50","modified_gmt":"2013-11-05T18:22:50","slug":"dont-make-customers-think-make-them-believe","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/","title":{"rendered":"Don’t Make Customers Think, Make Them Believe"},"content":{"rendered":"

Belief is at the root of every buying decision, according to the Inc.com article \u201cWhat Customers Need the Most: Belief.\u201d Great brands, leaders, salespeople, and more are great only because people believe in them. And customers want to believe in what you offer because it provides certainty in an uncertain world, but you still need to make it easy for them to do so. Here\u2019s how:<\/p>\n

    \n
  1. Believe in yourself, your company and your products. <\/b>You can\u2019t expect anybody else to believe in your company if you and all other employees don\u2019t believe yourselves. When you believe in the value you provide, you don\u2019t need hype, lies, or pitches to promote your company. You just need to tell the truth.<\/li>\n
  2. <\/b>Provide less information. <\/b>Contrary to what you might think, information doesn\u2019t lead to belief. Belief comes first, then one seeks information that confirms the belief and ignores what contradicts it. Belief comes from experience, and more information just complicates the process. So, forget all the features and functional info, and focus on the one strongest fact about the business or product that will reinforce the customer\u2019s belief.<\/b><\/li>\n
  3. <\/b>Let your customers be your evangelists. <\/b>Communicate your belief in the value of your business with your actions and attitudes, and let your customers who have become believers do the talking on your behalf.<\/li>\n<\/ol>\n

    Click here to read the article from Inc.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Belief is at the root of every buying decision, according to the Inc.com article \u201cWhat Customers Need the Most: Belief.\u201d Great brands, leaders, salespeople, and more are great only because people believe in them. And customers want to believe in what you offer because it provides certainty in an uncertain world, but you still need […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13796","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nDon't Make Customers Think, Make Them Believe - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Belief is at the root of every buying decision, according to the Inc.com article \u201cWhat Customers Need the Most: Belief.\u201d Great brands, leaders, salespeople, and more are great only because people believe in them. And customers want to believe in what you offer because it provides certainty in an uncertain world, but you still need to make it easy for them to do so. Here\u2019s how: Believe in yourself, your company and your products. You can\u2019t expect anybody else to believe in your company if you and all other employees don\u2019t believe yourselves. When you believe in the value you provide, you don\u2019t need hype, lies, or pitches to promote your company. You just need to tell the truth. Provide less information. Contrary to what you might think, information doesn\u2019t lead to belief. Belief comes first, then one seeks information that confirms the belief and ignores what contradicts it. Belief comes from experience, and more information just complicates the process. So, forget all the features and functional info, and focus on the one strongest fact about the business or product that will reinforce the customer\u2019s belief. Let your customers be your evangelists. Communicate your belief in the value of your business with your actions and attitudes, and let your customers who have become believers do the talking on your behalf. Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don't Make Customers Think, Make Them Believe - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Belief is at the root of every buying decision, according to the Inc.com article \u201cWhat Customers Need the Most: Belief.\u201d Great brands, leaders, salespeople, and more are great only because people believe in them. And customers want to believe in what you offer because it provides certainty in an uncertain world, but you still need to make it easy for them to do so. Here\u2019s how: Believe in yourself, your company and your products. You can\u2019t expect anybody else to believe in your company if you and all other employees don\u2019t believe yourselves. When you believe in the value you provide, you don\u2019t need hype, lies, or pitches to promote your company. You just need to tell the truth. Provide less information. Contrary to what you might think, information doesn\u2019t lead to belief. Belief comes first, then one seeks information that confirms the belief and ignores what contradicts it. Belief comes from experience, and more information just complicates the process. So, forget all the features and functional info, and focus on the one strongest fact about the business or product that will reinforce the customer\u2019s belief. Let your customers be your evangelists. Communicate your belief in the value of your business with your actions and attitudes, and let your customers who have become believers do the talking on your behalf. Click here to read the article from Inc.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-05T18:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-05T18:22:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Don’t Make Customers Think, Make Them Believe\",\"datePublished\":\"2013-11-05T18:00:48+00:00\",\"dateModified\":\"2013-11-05T18:22:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/dont-make-customers-think-make-them-believe\/\",\"name\":\"Don't Make Customers Think, Make Them Believe - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-11-05T18:00:48+00:00\",\"dateModified\":\"2013-11-05T18:22:50+00:00\",\"description\":\"Belief is at the root of every buying decision, according to the Inc.com article \u201cWhat Customers Need the Most: Belief.\u201d Great brands, leaders, salespeople, and more are great only because people believe in them. 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