Try something new to drive holiday traffic with these \u201cHoliday Promotions Your Customers Will Love,\u201d from Small Business Computing. It\u2019s the best time of the year to push retail products and gift cards. Don\u2019t miss out!<\/p>\n
One tried and true promotion, according to Small Business Computing, is the \u201cmystery savings offer.\u201d This type of deal engages the customer by letting them participate and allowing the possibility of increased savings. Find a creative way to frame it, like \u201cShake the Snow Globe of Savings and Save 20 to 50 percent!\u201d Then market the campaign via email, social media, and other media to help reach customers that normally wouldn\u2019t buy from you. Customers will mostly expect to get the lowest savings percentage, which is still a great deal, but if they get more they\u2019ll be more likely to spend more, and the experience will stick in their minds.<\/p>\n
Here are some more effective ideas:<\/p>\n
Daily Deals:<\/b> Highlight a special project each day (i.e. 12 Days of Gifts).<\/p>\n
Doorbusters:<\/b> Run specials for just a couple hours or until the product runs out to create a sense of urgency.<\/p>\n
Gifts by Price Point:<\/b> Appeal to budget-minded customers with gifts or gift sets separated by price range.<\/p>\n
Persona-based Gifts:<\/b> Group gifts into packages designed for a specific type of person. When a customer sees a package and immediately thinks of someone they need to buy for, they\u2019ll be sold!<\/p>\n
Come Back and Save: <\/b>Turn gift-buyers into regular customers by offering\u00a0 them a deal that\u2019s too good to resist.<\/p>\n