{"id":13910,"date":"2013-11-21T04:00:11","date_gmt":"2013-11-21T09:00:11","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=13910"},"modified":"2013-11-20T10:42:51","modified_gmt":"2013-11-20T15:42:51","slug":"consultants-corner-has-your-revenue-stream-sprung-a-leak","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/","title":{"rendered":"Consultant’s Corner: Has Your Revenue Stream Sprung a Leak?"},"content":{"rendered":"

By Grant Miller, Salon Consultant<\/em><\/p>\n

The best, most effective salon marketing is actually a combination of multiple systems working together. Since it’s fall and we are in football season, think of a championship football team: a team of players on the field, working togehter each with one specific job or responsibility. If they all perform perfectly and in unison, they would probably win the Super Bowl.<\/p>\n

However, having a great quarterback doesn’t do much good if the offensive line doesn’t provide good pass protection or if the receivers keep dropping the ball.<\/p>\n

Your marketing is exactly the same thing. You need effective “scoring” systems in place, not just one or two random events. They all need to work together and be cost-effective, measurable, reliable, and predictable. In a perfect world, all of this would happen automatically, day and night, even in your sleep.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Grant Miller, Salon Consultant The best, most effective salon marketing is actually a combination of multiple systems working together. Since it’s fall and we are in football season, think of a championship football team: a team of players on the field, working togehter each with one specific job or responsibility. If they all perform […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13910","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nConsultant's Corner: Has Your Revenue Stream Sprung a Leak? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Grant Miller, Salon Consultant The best, most effective salon marketing is actually a combination of multiple systems working together. Since it's fall and we are in football season, think of a championship football team: a team of players on the field, working togehter each with one specific job or responsibility. If they all perform perfectly and in unison, they would probably win the Super Bowl. However, having a great quarterback doesn't do much good if the offensive line doesn't provide good pass protection or if the receivers keep dropping the ball. Your marketing is exactly the same thing. You need effective "scoring" systems in place, not just one or two random events. They all need to work together and be cost-effective, measurable, reliable, and predictable. In a perfect world, all of this would happen automatically, day and night, even in your sleep. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consultant's Corner: Has Your Revenue Stream Sprung a Leak? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Grant Miller, Salon Consultant The best, most effective salon marketing is actually a combination of multiple systems working together. Since it's fall and we are in football season, think of a championship football team: a team of players on the field, working togehter each with one specific job or responsibility. If they all perform perfectly and in unison, they would probably win the Super Bowl. However, having a great quarterback doesn't do much good if the offensive line doesn't provide good pass protection or if the receivers keep dropping the ball. Your marketing is exactly the same thing. You need effective "scoring" systems in place, not just one or two random events. They all need to work together and be cost-effective, measurable, reliable, and predictable. In a perfect world, all of this would happen automatically, day and night, even in your sleep. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T09:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Consultant’s Corner: Has Your Revenue Stream Sprung a Leak?\",\"datePublished\":\"2013-11-21T09:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/consultants-corner-has-your-revenue-stream-sprung-a-leak\/\",\"name\":\"Consultant's Corner: Has Your Revenue Stream Sprung a Leak? - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-11-21T09:00:11+00:00\",\"description\":\"By Grant Miller, Salon Consultant The best, most effective salon marketing is actually a combination of multiple systems working together. 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