{"id":13921,"date":"2013-11-21T13:00:28","date_gmt":"2013-11-21T18:00:28","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=13921"},"modified":"2013-11-21T11:02:42","modified_gmt":"2013-11-21T16:02:42","slug":"how-to-get-your-coupons-noticed","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/","title":{"rendered":"How to Get Your Coupons Noticed"},"content":{"rendered":"

While nine of ten people are coupon users, the Entrepreneur.com article \u201c5 Ways to Make Your Coupons Stand Out From the Pack\u201d explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. Here\u2019s how you can improve the impact of your next round of coupons:<\/p>\n

    \n
  1. Leverage the psychology of discounts.<\/b>\u00a0 Truth is, most customers won\u2019t bother to do the math. So frame your offer to make it look as valuable as possible at first glance. If you\u2019re discounting a package worth $250, saying \u201cSave $75\u201d usually sounds better than \u201cSave 30%\u201d even though it\u2019s the same thing.<\/li>\n
  2. Create Urgency.<\/b> According to the article, 83 percent of shoppers make unplanned purchases when presented with a promotion. There are several ways to take advantage by creating a sense of urgency. Present the offer as a \u201c12 hour flash sale\u201d or a one-time offer. Or limit the number of redeemable coupons \u2013 like \u201cfirst 50 customers receive 20 percent off.\u201d<\/li>\n
  3. Provide a sense of exclusivity.<\/b> People are more likely to jump on an offer that not everyone has access to (or so they think at least). Accomplish this with special promotions for your social media followers, loyalty club offers, and email or direct mail offers to select clients.<\/li>\n
  4. Personalize and individualize coupons.<\/b> This can be difficult, but can also be tremendously effective. Use your computer system to get offers to current customers at precisely the right time. Set triggers to send them an offer when they haven\u2019t been in for a while, or about the time they should be running out of lotion, or send them a discount for their favorite product. This makes it seem as though you\u2019re paying special attention to each client.<\/li>\n
  5. Focus on coupon distribution.<\/b> More important than anything else is getting the coupons into the hands of the right people. Email and social media are always solid options to keep current customers coming back. But if you want to reach more potential clients, you\u2019ll probably have to delve into coupon packs or direct mail. The key to getting distribution right is testing. Don\u2019t put all your eggs in one basket. Do test runs in different media and different areas, and stick with what works.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    While nine of ten people are coupon users, the Entrepreneur.com article \u201c5 Ways to Make Your Coupons Stand Out From the Pack\u201d explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. Here\u2019s how you can improve the impact of your next round of coupons: Leverage the psychology of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13921","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nHow to Get Your Coupons Noticed - Smart Tan News<\/title>\n<meta name=\"description\" content=\"While nine of ten people are coupon users, the Entrepreneur.com article \u201c5 Ways to Make Your Coupons Stand Out From the Pack\u201d explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. Here\u2019s how you can improve the impact of your next round of coupons: Leverage the psychology of discounts.\u00a0 Truth is, most customers won\u2019t bother to do the math. So frame your offer to make it look as valuable as possible at first glance. If you\u2019re discounting a package worth $250, saying \u201cSave $75\u201d usually sounds better than \u201cSave 30%\u201d even though it\u2019s the same thing. Create Urgency. According to the article, 83 percent of shoppers make unplanned purchases when presented with a promotion. There are several ways to take advantage by creating a sense of urgency. Present the offer as a \u201c12 hour flash sale\u201d or a one-time offer. Or limit the number of redeemable coupons \u2013 like \u201cfirst 50 customers receive 20 percent off.\u201d Provide a sense of exclusivity. People are more likely to jump on an offer that not everyone has access to (or so they think at least). Accomplish this with special promotions for your social media followers, loyalty club offers, and email or direct mail offers to select clients. Personalize and individualize coupons. This can be difficult, but can also be tremendously effective. Use your computer system to get offers to current customers at precisely the right time. Set triggers to send them an offer when they haven\u2019t been in for a while, or about the time they should be running out of lotion, or send them a discount for their favorite product. This makes it seem as though you\u2019re paying special attention to each client. Focus on coupon distribution. More important than anything else is getting the coupons into the hands of the right people. Email and social media are always solid options to keep current customers coming back. But if you want to reach more potential clients, you\u2019ll probably have to delve into coupon packs or direct mail. The key to getting distribution right is testing. Don\u2019t put all your eggs in one basket. Do test runs in different media and different areas, and stick with what works. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Coupons Noticed - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"While nine of ten people are coupon users, the Entrepreneur.com article \u201c5 Ways to Make Your Coupons Stand Out From the Pack\u201d explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. Here\u2019s how you can improve the impact of your next round of coupons: Leverage the psychology of discounts.\u00a0 Truth is, most customers won\u2019t bother to do the math. So frame your offer to make it look as valuable as possible at first glance. If you\u2019re discounting a package worth $250, saying \u201cSave $75\u201d usually sounds better than \u201cSave 30%\u201d even though it\u2019s the same thing. Create Urgency. According to the article, 83 percent of shoppers make unplanned purchases when presented with a promotion. There are several ways to take advantage by creating a sense of urgency. Present the offer as a \u201c12 hour flash sale\u201d or a one-time offer. Or limit the number of redeemable coupons \u2013 like \u201cfirst 50 customers receive 20 percent off.\u201d Provide a sense of exclusivity. People are more likely to jump on an offer that not everyone has access to (or so they think at least). Accomplish this with special promotions for your social media followers, loyalty club offers, and email or direct mail offers to select clients. Personalize and individualize coupons. This can be difficult, but can also be tremendously effective. Use your computer system to get offers to current customers at precisely the right time. Set triggers to send them an offer when they haven\u2019t been in for a while, or about the time they should be running out of lotion, or send them a discount for their favorite product. This makes it seem as though you\u2019re paying special attention to each client. Focus on coupon distribution. More important than anything else is getting the coupons into the hands of the right people. Email and social media are always solid options to keep current customers coming back. But if you want to reach more potential clients, you\u2019ll probably have to delve into coupon packs or direct mail. The key to getting distribution right is testing. Don\u2019t put all your eggs in one basket. Do test runs in different media and different areas, and stick with what works. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T18:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"How to Get Your Coupons Noticed\",\"datePublished\":\"2013-11-21T18:00:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/how-to-get-your-coupons-noticed\/\",\"name\":\"How to Get Your Coupons Noticed - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2013-11-21T18:00:28+00:00\",\"description\":\"While nine of ten people are coupon users, the Entrepreneur.com article \u201c5 Ways to Make Your Coupons Stand Out From the Pack\u201d explains that the coupon market is terribly oversaturated, making it difficult to get your offers noticed. 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Here\u2019s how you can improve the impact of your next round of coupons: Leverage the psychology of discounts.\u00a0 Truth is, most customers won\u2019t bother to do the math. So frame your offer to make it look as valuable as possible at first glance. If you\u2019re discounting a package worth $250, saying \u201cSave $75\u201d usually sounds better than \u201cSave 30%\u201d even though it\u2019s the same thing. Create Urgency. According to the article, 83 percent of shoppers make unplanned purchases when presented with a promotion. There are several ways to take advantage by creating a sense of urgency. Present the offer as a \u201c12 hour flash sale\u201d or a one-time offer. Or limit the number of redeemable coupons \u2013 like \u201cfirst 50 customers receive 20 percent off.\u201d Provide a sense of exclusivity. People are more likely to jump on an offer that not everyone has access to (or so they think at least). 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Here\u2019s how you can improve the impact of your next round of coupons: Leverage the psychology of discounts.\u00a0 Truth is, most customers won\u2019t bother to do the math. So frame your offer to make it look as valuable as possible at first glance. If you\u2019re discounting a package worth $250, saying \u201cSave $75\u201d usually sounds better than \u201cSave 30%\u201d even though it\u2019s the same thing. Create Urgency. According to the article, 83 percent of shoppers make unplanned purchases when presented with a promotion. There are several ways to take advantage by creating a sense of urgency. Present the offer as a \u201c12 hour flash sale\u201d or a one-time offer. Or limit the number of redeemable coupons \u2013 like \u201cfirst 50 customers receive 20 percent off.\u201d Provide a sense of exclusivity. People are more likely to jump on an offer that not everyone has access to (or so they think at least). Accomplish this with special promotions for your social media followers, loyalty club offers, and email or direct mail offers to select clients. Personalize and individualize coupons. This can be difficult, but can also be tremendously effective. Use your computer system to get offers to current customers at precisely the right time. Set triggers to send them an offer when they haven\u2019t been in for a while, or about the time they should be running out of lotion, or send them a discount for their favorite product. This makes it seem as though you\u2019re paying special attention to each client. Focus on coupon distribution. More important than anything else is getting the coupons into the hands of the right people. Email and social media are always solid options to keep current customers coming back. But if you want to reach more potential clients, you\u2019ll probably have to delve into coupon packs or direct mail. The key to getting distribution right is testing. Don\u2019t put all your eggs in one basket. Do test runs in different media and different areas, and stick with what works. 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