{"id":13987,"date":"2013-12-10T13:00:19","date_gmt":"2013-12-10T18:00:19","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=13987"},"modified":"2013-12-10T10:49:27","modified_gmt":"2013-12-10T15:49:27","slug":"go-to-social-media-moves","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/go-to-social-media-moves\/","title":{"rendered":"Go-To Social Media Moves"},"content":{"rendered":"

If you never know what to post on your salon\u2019s social media pages, keep these simple tactics, listed by the Inc.com article \u201cSocial Media Moves That Work,\u201d in mind.<\/p>\n

    \n
  1. Listen, Then Talk.<\/b> Use Twitter to keep an eye on what\u2019s being said about you by searching the name of your business and related terms. Then if something negative is said, respond and try to make amends. Clients will be amazed that you went to such lengths to identify their complaint and respond. Thanking someone for a compliment, when they didn\u2019t tag you in the tweet, will also leave a lasting impression.<\/li>\n
  2. Respond (to Everyone!<\/b>). Whether it\u2019s a complement or a complaint, never overlook the need to respond. If you receive a positive or neutral mention, the poster will be grateful for your recognition. If someone posts a complaint, you need to take the opportunity to publically display your willingness to correct any issues.<\/li>\n
  3. Tell, Don\u2019t Sell. <\/b>Rather than blatantly pushing sales at all times, use social media to tell the story of your business. Besides when you\u2019re offering a really good deal, use this avenue to get personal, keep people updated, and increase familiarity and engagement with fans. If you do it right, the sales will come.<\/li>\n
  4. Just Be You.<\/b> Going along with the previous entry, customers will value seeing \u201cthe real you\u201d through your accounts rather than stock posts about products and sales.<\/li>\n
  5. Advertise (Better).<\/b> When you have something really good to promote, paid social media advertising is a good bet. You can spend as much, or little, as you want, and target the appropriate prospects based on job title, interest, age, location, etc.<\/li>\n
  6. Give Stuff Away.<\/b> Often times giving something a way is a better option that offering a discount. If you don\u2019t discount enough it\u2019s worthless, and if you discount too much you risk devaluing your products or service. By instead giving something away (a small item with a purchase or something bigger as a raffle or contest), you don\u2019t reduce perceived value and you likely garner more attention.<\/li>\n
  7. Be Grateful.<\/b> Don\u2019t forget to publicly thank your customers, employees, vendors, partners, and anyone else who contributes to your success!<\/li>\n<\/ol>\n

    Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you never know what to post on your salon\u2019s social media pages, keep these simple tactics, listed by the Inc.com article \u201cSocial Media Moves That Work,\u201d in mind. Listen, Then Talk. Use Twitter to keep an eye on what\u2019s being said about you by searching the name of your business and related terms. Then […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13987","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nGo-To Social Media Moves - Smart Tan News<\/title>\n<meta name=\"description\" content=\"If you never know what to post on your salon\u2019s social media pages, keep these simple tactics, listed by the Inc.com article \u201cSocial Media Moves That Work,\u201d in mind. Listen, Then Talk. Use Twitter to keep an eye on what\u2019s being said about you by searching the name of your business and related terms. Then if something negative is said, respond and try to make amends. Clients will be amazed that you went to such lengths to identify their complaint and respond. Thanking someone for a compliment, when they didn\u2019t tag you in the tweet, will also leave a lasting impression. Respond (to Everyone!). Whether it\u2019s a complement or a complaint, never overlook the need to respond. If you receive a positive or neutral mention, the poster will be grateful for your recognition. If someone posts a complaint, you need to take the opportunity to publically display your willingness to correct any issues. Tell, Don\u2019t Sell. Rather than blatantly pushing sales at all times, use social media to tell the story of your business. 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By instead giving something away (a small item with a purchase or something bigger as a raffle or contest), you don\u2019t reduce perceived value and you likely garner more attention. Be Grateful. Don\u2019t forget to publicly thank your customers, employees, vendors, partners, and anyone else who contributes to your success! 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Thanking someone for a compliment, when they didn\u2019t tag you in the tweet, will also leave a lasting impression. Respond (to Everyone!). Whether it\u2019s a complement or a complaint, never overlook the need to respond. If you receive a positive or neutral mention, the poster will be grateful for your recognition. If someone posts a complaint, you need to take the opportunity to publically display your willingness to correct any issues. Tell, Don\u2019t Sell. Rather than blatantly pushing sales at all times, use social media to tell the story of your business. Besides when you\u2019re offering a really good deal, use this avenue to get personal, keep people updated, and increase familiarity and engagement with fans. If you do it right, the sales will come. Just Be You. Going along with the previous entry, customers will value seeing \u201cthe real you\u201d through your accounts rather than stock posts about products and sales. Advertise (Better). When you have something really good to promote, paid social media advertising is a good bet. You can spend as much, or little, as you want, and target the appropriate prospects based on job title, interest, age, location, etc. Give Stuff Away. Often times giving something a way is a better option that offering a discount. If you don\u2019t discount enough it\u2019s worthless, and if you discount too much you risk devaluing your products or service. By instead giving something away (a small item with a purchase or something bigger as a raffle or contest), you don\u2019t reduce perceived value and you likely garner more attention. Be Grateful. Don\u2019t forget to publicly thank your customers, employees, vendors, partners, and anyone else who contributes to your success! 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