{"id":14158,"date":"2014-01-17T04:00:47","date_gmt":"2014-01-17T09:00:47","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=14158"},"modified":"2014-01-17T08:05:38","modified_gmt":"2014-01-17T13:05:38","slug":"upgrade-equipment-use-varies-by-salon-poll","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/","title":{"rendered":"Upgrade Equipment Use Varies by Salon: Poll"},"content":{"rendered":"<p>In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. One-third of indoor tanning businesses said that just 1-2 of every 10 clients that visit their business use upgrade equipment.<\/p>\n<p>Nearly as many, 30 percent, said that 3-4 of every 10 customers upgrades, and 24 percent said 5-6 of every 10 clients.<\/p>\n<p>But notably, an impressive 13 percent of salons said that 7-8 of every 10 clients uses upgrade equipment. Now that sounds like the recipe for a profitable salon!<\/p>\n<p>The best long-term strategy is to drive clients into higher-level EFT plans featuring upgrade equipment, but it\u2019s important for salons to understand the value of actively trying to sell upgrades to every customer, every visit. As a previous poll shows, 44 percent of those using upgrade equipment pay on a per visit basis, despite it not being the most cost-effective option. The increase cost per session makes individual upgrades sales very profitable, while also enticing clients to move up to an upgrade EFT.<\/p>\n<p>While some salons are able to be successful with mostly base equipment, in today\u2019s market many discerning customers want more. The best way to differentiate your business from the competition is with high-end, visually stimulating equipment that offers a more distinctive tanning experience.<\/p>\n<p>We\u2019ll have more on this important topic in the upcoming February issue of Smart Tan Magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. One-third of indoor tanning businesses said that just 1-2 of every 10 clients that visit their business use upgrade equipment. Nearly as many, 30 percent, said that 3-4 of every 10 customers upgrades, and 24 percent said 5-6 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14158","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upgrade Equipment Use Varies by Salon: Poll - Smart Tan News<\/title>\n<meta name=\"description\" content=\"In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. One-third of indoor tanning businesses said that just 1-2 of every 10 clients that visit their business use upgrade equipment.  Nearly as many, 30 percent, said that 3-4 of every 10 customers upgrades, and 24 percent said 5-6 of every 10 clients.  But notably, an impressive 13 percent of salons said that 7-8 of every 10 clients uses upgrade equipment. Now that sounds like the recipe for a profitable salon!  The best long-term strategy is to drive clients into higher-level EFT plans featuring upgrade equipment, but it\u2019s important for salons to understand the value of actively trying to sell upgrades to every customer, every visit. As a previous poll shows, 44 percent of those using upgrade equipment pay on a per visit basis, despite it not being the most cost-effective option. The increase cost per session makes individual upgrades sales very profitable, while also enticing clients to move up to an upgrade EFT.  While some salons are able to be successful with mostly base equipment, in today\u2019s market many discerning customers want more. The best way to differentiate your business from the competition is with high-end, visually stimulating equipment that offers a more distinctive tanning experience.  We\u2019ll have more on this important topic in the upcoming February issue of Smart Tan Magazine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upgrade Equipment Use Varies by Salon: Poll - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. One-third of indoor tanning businesses said that just 1-2 of every 10 clients that visit their business use upgrade equipment.  Nearly as many, 30 percent, said that 3-4 of every 10 customers upgrades, and 24 percent said 5-6 of every 10 clients.  But notably, an impressive 13 percent of salons said that 7-8 of every 10 clients uses upgrade equipment. Now that sounds like the recipe for a profitable salon!  The best long-term strategy is to drive clients into higher-level EFT plans featuring upgrade equipment, but it\u2019s important for salons to understand the value of actively trying to sell upgrades to every customer, every visit. As a previous poll shows, 44 percent of those using upgrade equipment pay on a per visit basis, despite it not being the most cost-effective option. The increase cost per session makes individual upgrades sales very profitable, while also enticing clients to move up to an upgrade EFT.  While some salons are able to be successful with mostly base equipment, in today\u2019s market many discerning customers want more. The best way to differentiate your business from the competition is with high-end, visually stimulating equipment that offers a more distinctive tanning experience.  We\u2019ll have more on this important topic in the upcoming February issue of Smart Tan Magazine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-17T09:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-17T13:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Upgrade Equipment Use Varies by Salon: Poll\",\"datePublished\":\"2014-01-17T09:00:47+00:00\",\"dateModified\":\"2014-01-17T13:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/\",\"name\":\"Upgrade Equipment Use Varies by Salon: Poll - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-01-17T09:00:47+00:00\",\"dateModified\":\"2014-01-17T13:05:38+00:00\",\"description\":\"In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. 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While some salons are able to be successful with mostly base equipment, in today\u2019s market many discerning customers want more. The best way to differentiate your business from the competition is with high-end, visually stimulating equipment that offers a more distinctive tanning experience.  We\u2019ll have more on this important topic in the upcoming February issue of Smart Tan Magazine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/","og_locale":"en_US","og_type":"article","og_title":"Upgrade Equipment Use Varies by Salon: Poll - Smart Tan News","og_description":"In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. 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We\u2019ll have more on this important topic in the upcoming February issue of Smart Tan Magazine.","og_url":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-01-17T09:00:47+00:00","article_modified_time":"2014-01-17T13:05:38+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Upgrade Equipment Use Varies by Salon: Poll","datePublished":"2014-01-17T09:00:47+00:00","dateModified":"2014-01-17T13:05:38+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/"},"wordCount":232,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/","url":"https:\/\/news.smarttan.com\/index.php\/upgrade-equipment-use-varies-by-salon-poll\/","name":"Upgrade Equipment Use Varies by Salon: Poll - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2014-01-17T09:00:47+00:00","dateModified":"2014-01-17T13:05:38+00:00","description":"In a recent SmartTan.com poll, the percentage of customers who use upgrade equipment varied greatly by salon. 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