{"id":14235,"date":"2014-02-04T13:00:38","date_gmt":"2014-02-04T18:00:38","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=14235"},"modified":"2014-02-04T10:53:44","modified_gmt":"2014-02-04T15:53:44","slug":"writing-dynamic-direct-mail-copy","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/","title":{"rendered":"Writing Dynamic Direct Mail Copy"},"content":{"rendered":"

When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail:<\/p>\n

    \n
  1. Make it easy to read.<\/b> Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases.<\/li>\n
  2. Use images and magic words.<\/b> Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible!<\/li>\n
  3. Have an angle. <\/b>Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience.<\/li>\n
  4. Have a story.<\/b> While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers.<\/li>\n
  5. Keep them guessing. <\/b>Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nWriting Dynamic Direct Mail Copy - Smart Tan News<\/title>\n<meta name=\"description\" content=\"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing Dynamic Direct Mail Copy - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-04T18:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Writing Dynamic Direct Mail Copy\",\"datePublished\":\"2014-02-04T18:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\",\"name\":\"Writing Dynamic Direct Mail Copy - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-02-04T18:00:38+00:00\",\"description\":\"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing Dynamic Direct Mail Copy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Writing Dynamic Direct Mail Copy - Smart Tan News","description":"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/","og_locale":"en_US","og_type":"article","og_title":"Writing Dynamic Direct Mail Copy - Smart Tan News","og_description":"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-02-04T18:00:38+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Writing Dynamic Direct Mail Copy","datePublished":"2014-02-04T18:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/"},"wordCount":322,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/","url":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/","name":"Writing Dynamic Direct Mail Copy - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2014-02-04T18:00:38+00:00","description":"When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article \u201c5 Tips for Producing Direct Mail Copy That Sells\u201d explains. Use their tips to drive business through good old snail mail: Make it easy to read. Truth is, most direct mail ads don\u2019t get more than a glance. That\u2019s why your copy needs to be engaging, but also simple and easy to read. Keep it brief \u2013 bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer\u2019s minds. Certain words like new and free are proven to sell \u2013 use them as much as possible! Have an angle. Don\u2019t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience. Have a story. While most ads will sell a specific product or feature, a different strategy that\u2019s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers. Keep them guessing. Sometimes a great offer, or eye-catching image isn\u2019t enough to garner the attention of potential clients \u2013 particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don\u2019t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad. Click here to read the article from Entrepreneur.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/writing-dynamic-direct-mail-copy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Writing Dynamic Direct Mail Copy"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14238,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14238"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}