In a recent SmartTan.com poll, 43 percent of salons said their salon\u2019s d\u00e9cor has a modern theme.<\/p>\n
Twenty-seven percent said they use a spa theme, and 21 percent said their d\u00e9cor is a tropical theme. The remaining 9 percent said their d\u00e9cor follows a different theme than those listed.<\/p>\n
Your salon\u2019s d\u00e9cor is the most significant and recognizable element of its brand. It\u2019s about more than visual appeal and functionality \u2013 the theme and d\u00e9cor speaks volumes to customers about the values of your business and the experience it provides. For better or worse, customers will judge the quality of the salon based on appearance alone, and even the best products, equipment and service in the world likely won\u2019t be able to alter those initial perceptions.<\/p>\n
Branding is about developing a connection between business and consumer and, even if you provide a superior experience, customers will likely look elsewhere if they can\u2019t relate to your brand and enjoy the way it makes them feel. Of course, you can\u2019t have a brand that everyone will relate to \u2013 that\u2019s why you should have a target customer in mind when developing your brand. And whatever look you choose, it should definitely be distinctive.<\/p>\n","protected":false},"excerpt":{"rendered":"
In a recent SmartTan.com poll, 43 percent of salons said their salon\u2019s d\u00e9cor has a modern theme. Twenty-seven percent said they use a spa theme, and 21 percent said their d\u00e9cor is a tropical theme. The remaining 9 percent said their d\u00e9cor follows a different theme than those listed. Your salon\u2019s d\u00e9cor is the most […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14242","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n