Email marketing is in no way dead, but it has evolved, the Entrepreneur.com article\u00a0 \u201cThe 8-Second Challenge: Email Marketing for Our Shrinking Attention Span\u201d explains. Email still has a higher average ROI than any other medium, but these days it\u2019s got to be short and sweet. Research shows that the average adult\u2019s attention span is down to just 8 seconds, people aren\u2019t good at multitasking, and more than half of emails are opened on mobile devices. So, you\u2019ve got to be able to grab their attention in an instant and avoid confusing them with unnecessary clutter. Here are some more tips for dealing with the evolution of the email blast:<\/p>\n
Tell a compelling story.<\/b> Let\u2019s be honest \u2013 people sign up for your emails in order to get something. It\u2019s probably for great deals, which you should definitely provide. But you can also strengthen the bond between business and customer by keeping them updated on new things in your salon, your community involvement, and much more. Just keep it short and sweet.<\/p>\n
Make it scannable.<\/b> Unfortunaly, most people aren\u2019t going to read every word you write in a marketing email. To help engage them, choose strong images that support your message, and place the images strategically to draw the eye down the screen and to where you want them to look.<\/p>\n
Have just one goal. <\/b>The most effective email campaigns get the right message to the right person at the right time. Don\u2019t cast a wide net \u2013 use your customer metrics to create segments, so you can send offers and information that you know people want. And don\u2019t confuse them with multiple offers in one email \u2013 pick the most attractive one and reel them in.<\/p>\n
<\/b>Make it mobile friendly. <\/b>These days, if your emails don\u2019t load properly on mobile, not only will people not read them, they\u2019ll probably unsubscribe. Compelling headlines, striking images, large fonts and a clear call to action are musts for mobile and desktop versions alike.<\/p>\n