![\"lotion](\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/lotion-reveal-manager.jpg\")
<\/a><\/p>\nLectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology.<\/p>\n
\u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company’s text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C.<\/p>\n
\u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14590","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n
Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-14T08:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-04-14T12:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Busy Season Kicks Off with Lotion Parties at Lectric Beach\",\"datePublished\":\"2014-04-14T08:00:53+00:00\",\"dateModified\":\"2014-04-14T12:10:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\"},\"wordCount\":539,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\",\"name\":\"Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\",\"datePublished\":\"2014-04-14T08:00:53+00:00\",\"dateModified\":\"2014-04-14T12:10:35+00:00\",\"description\":\"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Busy Season Kicks Off with Lotion Parties at Lectric Beach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News","description":"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/","og_locale":"en_US","og_type":"article","og_title":"Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News","og_description":"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d","og_url":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-04-14T08:00:53+00:00","article_modified_time":"2014-04-14T12:10:35+00:00","og_image":[{"url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png","type":"","width":"","height":""}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Busy Season Kicks Off with Lotion Parties at Lectric Beach","datePublished":"2014-04-14T08:00:53+00:00","dateModified":"2014-04-14T12:10:35+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/"},"wordCount":539,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/","url":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/","name":"Busy Season Kicks Off with Lotion Parties at Lectric Beach - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png","datePublished":"2014-04-14T08:00:53+00:00","dateModified":"2014-04-14T12:10:35+00:00","description":"Fashions may change, but skin is always in at Lectric Beach Tanning Club\u2019s Lotion Night series, which took place on four nights in late March at each of the company\u2019s salons in the metro-Milwaukee area. A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an opportunity to reeducate, sample and connect with loyal tanners, Lectric Beach senior manager Pamm Timm says.\u00a0\u201cWinter can be a long season where we live and as spring rolls around and people begin to shed clothing layers they realize, now is the time to jump start their summer tans and wow, do they need moisturizing!\u201d Amid balloons and candy dishes, champagne glasses are set up with various product dollops and small silver spoons as a way for clients to sample fragrances and learn some of the lotion\u2019s properties and benefits, as well as give it a try. \u201cEveryone is encouraged to try a new sample that night while they tan,\u201d she adds holding up individualized sample cups,\u201d Timm says.\u00a0\u201cIf they purchase a bottle after tanning, they also receive a small gift bag with three additional sample packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy \u2013 tingles, sunless spray, tan extenders \u2013 they get another gift bag, which encourages them to immediately use the certificates towards pricier or additional product purchases.\u201d Bundling was the theme hard hit on by staff this year.\u00a0Manager Tiffany Leysenaar explains even regular tanners are sometimes unaware that using a bronzer-heavy product layered on every other day can give faces unnatural color or that lotion containing tingle might be just the trick to lock in fabulous leg color. \u201cYou don\u2019t use the same kind of soap on your face and your body, do you?\u201d Leysenaar asks.\u00a0\u201cNo, you probably have a shower gel and a face cleanser, because the skin in those areas can be so different.\u00a0 Well they tan differently and take color differently too.\u201d Lectric Beach staffed each of the four-hour presentations with a member of their management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn around.\u00a0Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights, Lectric Beach emphasized it\u2019s already product-focused March specials, which included packages of free tanning sessions or upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty\u2019s Sexy Girlfriend with DHA bronzer and Australian Gold\u2019s G Gentlemen with Colorguard technology. \u201cThrowing these little one-location \u2018parties\u2019 is a way to get the staff and the clients rejuvenated for spring, for new product and familiar with old favorites,\u201d says owner Dion Borkowicz. Invites for the event went out via email and Facebook postings as well as through the company's text club\u00a0 and in-store signs, he adds.\u00a0 Sample giveaways were provided by New Sunshine L.L.C. \u201cOur distributor does so much to support our efforts and all of it effects the bottom line,\u201d Borkowicz says.\u00a0 \u201cLotion Nights are something we all look forward to.\u00a0 It\u2019s a sure sign of spring.\u201d","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/busy-season-kicks-off-with-lotion-parties-at-lectric-beach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Busy Season Kicks Off with Lotion Parties at Lectric Beach"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=14590"}],"version-history":[{"count":5,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14590\/revisions"}],"predecessor-version":[{"id":14613,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14590\/revisions\/14613"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=14590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=14590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=14590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Lotion](\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Lotion-reveal-poster.png\")
<\/a><\/p>\n