{"id":14705,"date":"2014-04-28T13:03:34","date_gmt":"2014-04-28T17:03:34","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=14705"},"modified":"2014-04-28T13:03:34","modified_gmt":"2014-04-28T17:03:34","slug":"member-of-the-month-may","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/","title":{"rendered":"Member of the Month, May"},"content":{"rendered":"<h3>Zach and Dennis Neugebauer, Year Round Brown<\/h3>\n<p>Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years:<\/p>\n<p><a href=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-14706\" alt=\"Year round brown 1\" src=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg\" width=\"450\" height=\"299\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it.<\/p>\n<p style=\"padding-left: 30px;\">We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own.<\/p>\n<p style=\"padding-left: 30px;\">It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. The technology has caught up, so now it can be part of a lifestyle because they get that consistency in the results.<\/p>\n<p><a href=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-2.jpg\"><img decoding=\"async\" class=\"size-large wp-image-14707 aligncenter\" alt=\"Year round brown 2\" src=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-2-1024x682.jpg\" width=\"450\" height=\"299\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">It wasn\u2019t always a big part of the business, but as the technology grew, so did the numbers. We stuck with it. We figured that if we wanted to be known as the best tanning salon, we should be innovative and have every tanning service available. Now we have EFT memberships just for sunless and a membership that incorporates sunless and UV. We still do most of our business in UV tanning but we see growth in sunless every year. Sometimes people just get caught up in life and don\u2019t come in as much as they want, so now we have something to give them a perfect tan in a matter of minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zach and Dennis Neugebauer, Year Round Brown Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-14705","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Member of the Month, May - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Zach and Dennis Neugebauer, Year Round Brown Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years:   It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own. It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. The technology has caught up, so now it can be part of a lifestyle because they get that consistency in the results.  It wasn\u2019t always a big part of the business, but as the technology grew, so did the numbers. We stuck with it. We figured that if we wanted to be known as the best tanning salon, we should be innovative and have every tanning service available. Now we have EFT memberships just for sunless and a membership that incorporates sunless and UV. We still do most of our business in UV tanning but we see growth in sunless every year. Sometimes people just get caught up in life and don\u2019t come in as much as they want, so now we have something to give them a perfect tan in a matter of minutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Member of the Month, May - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Zach and Dennis Neugebauer, Year Round Brown Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years:   It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own. It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. The technology has caught up, so now it can be part of a lifestyle because they get that consistency in the results.  It wasn\u2019t always a big part of the business, but as the technology grew, so did the numbers. We stuck with it. We figured that if we wanted to be known as the best tanning salon, we should be innovative and have every tanning service available. Now we have EFT memberships just for sunless and a membership that incorporates sunless and UV. We still do most of our business in UV tanning but we see growth in sunless every year. Sometimes people just get caught up in life and don\u2019t come in as much as they want, so now we have something to give them a perfect tan in a matter of minutes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-28T17:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Member of the Month, May\",\"datePublished\":\"2014-04-28T17:03:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg\",\"articleSection\":[\"Magazine Web Exclusive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/\",\"name\":\"Member of the Month, May - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg\",\"datePublished\":\"2014-04-28T17:03:34+00:00\",\"description\":\"Zach and Dennis Neugebauer, Year Round Brown Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years: It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own. It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. The technology has caught up, so now it can be part of a lifestyle because they get that consistency in the results. It wasn\u2019t always a big part of the business, but as the technology grew, so did the numbers. We stuck with it. We figured that if we wanted to be known as the best tanning salon, we should be innovative and have every tanning service available. Now we have EFT memberships just for sunless and a membership that incorporates sunless and UV. We still do most of our business in UV tanning but we see growth in sunless every year. 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Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years:   It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. 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Sometimes people just get caught up in life and don\u2019t come in as much as they want, so now we have something to give them a perfect tan in a matter of minutes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/","og_locale":"en_US","og_type":"article","og_title":"Member of the Month, May - Smart Tan News","og_description":"Zach and Dennis Neugebauer, Year Round Brown Thirty-five years ago, Dennis Neugebauer was an insurance salesman with a tanning bed in his basement. Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years:   It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own. It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. 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Now, he has a multi-location tanning business successful enough for him to pass on to his son Zach. Although the salon has consciously focused on being the best at tanning, Year Round Brown has welcomed sunless under the umbrella and continues to evolve with the technology. Zach shares their experiences with sunless over the years: It\u2019s hard to grow a business if you have too many services you\u2019re selling. We focus on what we are really good at, and try to be the best at it. We started doing sunless tanning a long time go \u2013 sometime in the early 2000s. We brought in some of the early equipment and it was exciting, but the technology just wasn\u2019t there. People weren\u2019t always thrilled then, but things have improved dramatically every single year. It\u2019s commonplace for celebrities to talk about getting spray tanned, and that\u2019s a huge opportunity for tanning salons. A lot of non-traditional customers \u2013 people who never thought about entering a tanning bed \u2013 love the color they get and sometimes decide to try UV tanning, too. The services really complement each other, but sunless can stand on its own. It used to be that color was streaky and inconsistent, but the results aren\u2019t hard to sell now. The technology has caught up, so now it can be part of a lifestyle because they get that consistency in the results. It wasn\u2019t always a big part of the business, but as the technology grew, so did the numbers. We stuck with it. We figured that if we wanted to be known as the best tanning salon, we should be innovative and have every tanning service available. Now we have EFT memberships just for sunless and a membership that incorporates sunless and UV. We still do most of our business in UV tanning but we see growth in sunless every year. Sometimes people just get caught up in life and don\u2019t come in as much as they want, so now we have something to give them a perfect tan in a matter of minutes.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/04\/Year-round-brown-1-1024x682.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-may\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Member of the Month, May"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=14705"}],"version-history":[{"count":3,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14705\/revisions"}],"predecessor-version":[{"id":14710,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14705\/revisions\/14710"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=14705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=14705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=14705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}