{"id":14742,"date":"2014-05-08T13:00:40","date_gmt":"2014-05-08T17:00:40","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=14742"},"modified":"2014-05-07T15:32:35","modified_gmt":"2014-05-07T19:32:35","slug":"become-a-trend-setter-in-your-market","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/","title":{"rendered":"Become a Trend Setter in Your Market"},"content":{"rendered":"

The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability:<\/p>\n

    \n
  1. Know your market\u2019s sensibilities.<\/b> What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services.<\/li>\n
  2. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions.<\/b> Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience.<\/li>\n
  3. Continuously read about trends.<\/b> Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics.<\/li>\n
  4. Talk to your prospective customers.<\/b> Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram.<\/li>\n
  5. Know your customer\u2019s diversions.<\/b> Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you.<\/li>\n
  6. Most decisions are \u201cPredictably Irrational.<\/b>\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational<\/i>, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision.<\/li>\n
  7. Connect the dots. <\/b>Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14742","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nBecome a Trend Setter in Your Market - Smart Tan News<\/title>\n<meta name=\"description\" content=\"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a Trend Setter in Your Market - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-08T17:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Become a Trend Setter in Your Market\",\"datePublished\":\"2014-05-08T17:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\",\"name\":\"Become a Trend Setter in Your Market - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-05-08T17:00:40+00:00\",\"description\":\"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Become a Trend Setter in Your Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Become a Trend Setter in Your Market - Smart Tan News","description":"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/","og_locale":"en_US","og_type":"article","og_title":"Become a Trend Setter in Your Market - Smart Tan News","og_description":"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-05-08T17:00:40+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Become a Trend Setter in Your Market","datePublished":"2014-05-08T17:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/"},"wordCount":544,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/","url":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/","name":"Become a Trend Setter in Your Market - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2014-05-08T17:00:40+00:00","description":"The ability to anticipate trends before your competitors recognize and react to them is a key indicator of business success, the Entrepreneur.com article \u201c7 Tips For Getting Good at Spotting Trends\u201d explains. If you can predict the interests of customers, you obviously have a leg up in appealing to them through products, services, values, and communications. But what makes some people so adept at predicting the taste of the market? Follow these tips to hone your trendsetting ability: Know your market\u2019s sensibilities. What does your target customer read? What do they watch? What do they eat? What do they wear? The trendsetter will learn as much as they can about everything that\u2019s relevant to their market. To identify a trend before it becomes obvious, look for common themes across disciplines and think about the psychological underpinnings behind the attraction to something. Sometimes conveying the right message and values at the right time can be just as beneficial as introducing a new product or services. Tune into your customer\u2019s anxiety, stress and desire for answers or solutions. Remember, it\u2019s not only about what they like \u2013 think about what they don\u2019t like, what they are missing out on, and what problems you can solve for them. To do this, you\u2019ll have to develop empathy for your audience. Continuously read about trends. Scour industry publications, major newspapers, business magazines, blogs and more for all the hints you can find. You\u2019ll obviously get a ton of information from reading specifically about your industry, but you\u2019ll also benefit greatly from staying up on pop culture and other broad topics. Talk to your prospective customers. Social media makes it easy to informally survey your audience. Ask them about their favorite activities, music, vacation spots, and whatever else you want to know. You can also keep an eye on a broader audience by searching keywords (i.e. tanning) on Twitter, Facebook and Instagram. Know your customer\u2019s diversions. Once you understand what your customer likes, you can predict what they don\u2019t even know they like yet! This could mean a new service, product, or type of diversification that they might have never even known existed, but you can guess that they would use it and would trust you enough to buy it from you. Most decisions are \u201cPredictably Irrational.\u201d Unfortunately, you can gain a perfect understanding of the rational choices your customers make and why, and then they might go and do something completely irrational. It\u2019s the nature of humans. The only way to try to combat this is to gain an understanding of the irrational things that affect people\u2019s decisions. A book titled Predictably Irrational, by Dan Ariely discusses this and presents case studies that will help you understand how rational and irrational factors combine to form a decision. Connect the dots. Finally, you\u2019ve got to put all the information you\u2019ve gathered together, consider the impact of irrational behavior and try to guess what trend will be in vogue at what time. You won\u2019t always be right, but when you are, it can have a huge impact on your business. Click here to read the article from Entrepreneur.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/become-a-trend-setter-in-your-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Become a Trend Setter in Your Market"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=14742"}],"version-history":[{"count":3,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14742\/revisions"}],"predecessor-version":[{"id":14745,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14742\/revisions\/14745"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=14742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=14742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=14742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}