{"id":14820,"date":"2014-05-20T13:48:57","date_gmt":"2014-05-20T17:48:57","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=14820"},"modified":"2014-05-20T13:48:57","modified_gmt":"2014-05-20T17:48:57","slug":"5-ways-to-incorporate-video-in-marketing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/5-ways-to-incorporate-video-in-marketing\/","title":{"rendered":"5 Ways to Incorporate Video in Marketing"},"content":{"rendered":"

All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. A recent article from Entrepreneur.com, \u201cLessons in Leveraging Vine From 5 Successful Brands\u201d explores ways that big businesses are making a big impact with 6-second videos. Whether you use Vine, Instagram or just plain old video recording on your phone, these are good options for marketing with video:<\/p>\n

Contests<\/strong><\/p>\n

Tribeca Film Festival utilized a #6SecFilms competition via Vine, encouraging user-generated content that they could then share with other viewers. What better way to advertise then having your fans do it for you? You can try asking your clients for their best tanning tip, or even something completely random, like the funniest 6-second clip.<\/p>\n

Corporate Campaigns<\/strong><\/p>\n

You don\u2019t necessarily have to focus on a specific product. Big companies like General Electric use Vine to humanize their brand, and you can do the same. Think about what your brand is about and how you can incorporate in video. It\u2019s not about tanning \u2013 it\u2019s about the overall experience and feeling that your business provides.<\/p>\n

Product Highlights<\/strong><\/p>\n

For the release of the Nissan Versa, the automaker used user-submitted video to promote the new car. Video provides a far more engaging option for highlighting new equipment or featured products than a still photo, so don\u2019t be shy about doing a lot of product features!<\/p>\n

Narrative<\/strong><\/p>\n

USA TODAY has effectively used Vine to tease their features in more traditional media. Try a similar tactic when your business is doing something notable like a fundraiser or special event.<\/p>\n

DIY and Useful Information<\/strong><\/p>\n

As a way to give customers new ideas of how to use its products, Lowe\u2019s shares home improvement tips with its \u201cfix-in-six\u201d campaign. For our market, show clients the proper way to use your products, or teach them something about the tanning process. This could be a great way to push add-on products that provide extra benefits.<\/p>\n

Click here to read the article from Entrepreneur.com<\/a><\/p>\n

 <\/p>\n

Photo credit:<\/p>\n

Alexander Supertramp<\/a> \/ Shutterstock.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. A recent article from Entrepreneur.com, \u201cLessons in Leveraging Vine From 5 Successful Brands\u201d explores ways […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14820","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n5 Ways to Incorporate Video in Marketing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. 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