{"id":14835,"date":"2014-05-22T13:15:51","date_gmt":"2014-05-22T17:15:51","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=14835"},"modified":"2014-05-22T13:15:51","modified_gmt":"2014-05-22T17:15:51","slug":"the-psychological-needs-of-customers","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/","title":{"rendered":"The Psychological Needs of Customers"},"content":{"rendered":"

As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people don\u2019t buy iPhones for their utility, they come to you for more than tanning, whether they recognize it consciously or not. A recent article from Inc.com takes it a step further, discussing customer needs\u00a0and how you can address them from a psychological viewpoint. Meet\u00a0these needs and customer service will be no problem:<\/p>\n

The Need for Attention<\/strong><\/p>\n

Never make the mistake of letting the customer feel unappreciated or unattended to. Make them feel ignored for just a moment and you could lose them forever. Ask yourself “How can I let this buyer know I am focused on them in a welcoming (not intimidating) way?”<\/p>\n

The Need for Affection<\/strong><\/p>\n

Everybody wants to feel loved, and customers want to feel like they mean more to you than their money. Show them affection by providing little extras, whether it\u2019s goods or service. Make sure you\u2019re giving them the right products and services to meet their needs, not just what will make you the most money. Ask yourself, “What will show this person I respect them and care for their comfort?\u201d<\/p>\n

The Need for Appreciation<\/strong><\/p>\n

Everyone likes to be thanked. Take the time to reach out to clients with occasional personalized messages, whether via email, Twitter, or handwritten note. Ask yourself \u201cWhat will show this person I appreciate their time, attention and consideration?”<\/p>\n

The Need for Acceptance<\/strong><\/p>\n

If you can make an emotional connection with the customer, he or she will probably be a customer for life. To do this, you need to embrace them personally, and accept them for who they are. This is easy to do with a polite customer that spends a lot of money with you, but not so simple when dealing with angry, emotional, or overly thrifty clients. The challenge is to relate to, remain calm with, and not judge clients despite their flaws. Ask yourself, “What will show this person that I am willing\u00a0to meet them where they are?<\/p>\n

Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people don\u2019t buy iPhones for their utility, they come to you for more than tanning, whether […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14835","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nThe Psychological Needs of Customers - Smart Tan News<\/title>\n<meta name=\"description\" content=\"As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people don\u2019t buy iPhones for their utility, they come to you for more than tanning, whether they recognize it consciously or not. A recent article from Inc.com takes it a step further, discussing customer needs\u00a0and how you can address them from a psychological viewpoint. Meet\u00a0these needs and customer service will be no problem: The Need for Attention Never make the mistake of letting the customer feel unappreciated or unattended to. Make them feel ignored for just a moment and you could lose them forever. Ask yourself "How can I let this buyer know I am focused on them in a welcoming (not intimidating) way?" The Need for Affection Everybody wants to feel loved, and customers want to feel like they mean more to you than their money. Show them affection by providing little extras, whether it\u2019s goods or service. Make sure you\u2019re giving them the right products and services to meet their needs, not just what will make you the most money. Ask yourself, "What will show this person I respect them and care for their comfort?\u201d The Need for Appreciation Everyone likes to be thanked. Take the time to reach out to clients with occasional personalized messages, whether via email, Twitter, or handwritten note. Ask yourself \u201cWhat will show this person I appreciate their time, attention and consideration?" The Need for Acceptance If you can make an emotional connection with the customer, he or she will probably be a customer for life. To do this, you need to embrace them personally, and accept them for who they are. This is easy to do with a polite customer that spends a lot of money with you, but not so simple when dealing with angry, emotional, or overly thrifty clients. The challenge is to relate to, remain calm with, and not judge clients despite their flaws. Ask yourself, "What will show this person that I am willing\u00a0to meet them where they are? Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Psychological Needs of Customers - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people don\u2019t buy iPhones for their utility, they come to you for more than tanning, whether they recognize it consciously or not. A recent article from Inc.com takes it a step further, discussing customer needs\u00a0and how you can address them from a psychological viewpoint. Meet\u00a0these needs and customer service will be no problem: The Need for Attention Never make the mistake of letting the customer feel unappreciated or unattended to. Make them feel ignored for just a moment and you could lose them forever. Ask yourself "How can I let this buyer know I am focused on them in a welcoming (not intimidating) way?" The Need for Affection Everybody wants to feel loved, and customers want to feel like they mean more to you than their money. Show them affection by providing little extras, whether it\u2019s goods or service. Make sure you\u2019re giving them the right products and services to meet their needs, not just what will make you the most money. Ask yourself, "What will show this person I respect them and care for their comfort?\u201d The Need for Appreciation Everyone likes to be thanked. Take the time to reach out to clients with occasional personalized messages, whether via email, Twitter, or handwritten note. Ask yourself \u201cWhat will show this person I appreciate their time, attention and consideration?" The Need for Acceptance If you can make an emotional connection with the customer, he or she will probably be a customer for life. To do this, you need to embrace them personally, and accept them for who they are. This is easy to do with a polite customer that spends a lot of money with you, but not so simple when dealing with angry, emotional, or overly thrifty clients. The challenge is to relate to, remain calm with, and not judge clients despite their flaws. Ask yourself, "What will show this person that I am willing\u00a0to meet them where they are? Click here to read the article from Inc.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-22T17:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"The Psychological Needs of Customers\",\"datePublished\":\"2014-05-22T17:15:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/the-psychological-needs-of-customers\/\",\"name\":\"The Psychological Needs of Customers - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-05-22T17:15:51+00:00\",\"description\":\"As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. 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Make sure you\u2019re giving them the right products and services to meet their needs, not just what will make you the most money. Ask yourself, \\\"What will show this person I respect them and care for their comfort?\u201d The Need for Appreciation Everyone likes to be thanked. Take the time to reach out to clients with occasional personalized messages, whether via email, Twitter, or handwritten note. Ask yourself \u201cWhat will show this person I appreciate their time, attention and consideration?\\\" The Need for Acceptance If you can make an emotional connection with the customer, he or she will probably be a customer for life. To do this, you need to embrace them personally, and accept them for who they are. This is easy to do with a polite customer that spends a lot of money with you, but not so simple when dealing with angry, emotional, or overly thrifty clients. The challenge is to relate to, remain calm with, and not judge clients despite their flaws. 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