{"id":14893,"date":"2014-06-03T10:38:59","date_gmt":"2014-06-03T14:38:59","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=14893"},"modified":"2014-06-03T10:39:42","modified_gmt":"2014-06-03T14:39:42","slug":"mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/","title":{"rendered":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans!"},"content":{"rendered":"<p>CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning.<\/p>\n<p><a href=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1.jpg\"><img decoding=\"async\" class=\"wp-image-14896 size-medium alignleft\" src=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg\" alt=\"MysticWeb-BnrHdr-MrTns (1)\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p>\u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d<\/p>\n<p>Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received.<\/p>\n<p>The New Strategy, Tools &amp; Look include:<\/p>\n<ul>\n<li>New booth panels: stylish, feminine and inviting \u00a0design<\/li>\n<li>New packaging (the solution itself is unchanged)<\/li>\n<li>Lower booth price to maximize ROI and accelerate payback<\/li>\n<li>Revamped customization system called <strong>Mystic Myxers\u2122<\/strong> (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan<\/li>\n<li>The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon<\/li>\n<li>Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial<\/li>\n<li>Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons.<\/li>\n<\/ul>\n<p><strong>Spray Tanning like ordering at Starbucks<\/strong><\/p>\n<p>Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201c<em>Myx<\/em>\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners.<\/p>\n<p><strong>Re-<em>Myx<\/em> Sales + Profits \u00a0 \u00a0<\/strong><\/p>\n<p>Customization has additional value for salon owners. The Mystic <strong>TanStand<\/strong>\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the <strong><em>Myxologist<\/em> <\/strong>(otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the <em>Myxologist<\/em> and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 &#8211; $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d<\/p>\n<p><strong>Over 100 Million Tans and Counting<\/strong><\/p>\n<p>Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting.<\/p>\n<p>Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at <a href=\"www.mystictan.com\" target=\"_blank\">www.mystictan.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning. \u201cMystic Tan has earned the confidence and trust of tanners by delivering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14893","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News<\/title>\n<meta name=\"description\" content=\"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning.    \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d  Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received.  The New Strategy, Tools &amp; Look include:   New booth panels: stylish, feminine and inviting \u00a0design  New packaging (the solution itself is unchanged)  Lower booth price to maximize ROI and accelerate payback  Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan  The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon  Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial  Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons.  Spray Tanning like ordering at Starbucks  Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners.  Re-Myx Sales + Profits \u00a0 \u00a0  Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d  Over 100 Million Tans and Counting  Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting.  Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning.    \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d  Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received.  The New Strategy, Tools &amp; Look include:   New booth panels: stylish, feminine and inviting \u00a0design  New packaging (the solution itself is unchanged)  Lower booth price to maximize ROI and accelerate payback  Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan  The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon  Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial  Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons.  Spray Tanning like ordering at Starbucks  Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners.  Re-Myx Sales + Profits \u00a0 \u00a0  Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d  Over 100 Million Tans and Counting  Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting.  Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-03T14:38:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-03T14:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/Mystic-6-3-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans!\",\"datePublished\":\"2014-06-03T14:38:59+00:00\",\"dateModified\":\"2014-06-03T14:39:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\",\"name\":\"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg\",\"datePublished\":\"2014-06-03T14:38:59+00:00\",\"dateModified\":\"2014-06-03T14:39:42+00:00\",\"description\":\"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning. \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received. The New Strategy, Tools &amp; Look include: New booth panels: stylish, feminine and inviting \u00a0design New packaging (the solution itself is unchanged) Lower booth price to maximize ROI and accelerate payback Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons. Spray Tanning like ordering at Starbucks Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners. Re-Myx Sales + Profits \u00a0 \u00a0 Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d Over 100 Million Tans and Counting Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting. Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage\",\"url\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg\",\"contentUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News","description":"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning.    \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d  Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received.  The New Strategy, Tools &amp; Look include:   New booth panels: stylish, feminine and inviting \u00a0design  New packaging (the solution itself is unchanged)  Lower booth price to maximize ROI and accelerate payback  Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan  The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon  Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial  Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons.  Spray Tanning like ordering at Starbucks  Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners.  Re-Myx Sales + Profits \u00a0 \u00a0  Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d  Over 100 Million Tans and Counting  Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting.  Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/","og_locale":"en_US","og_type":"article","og_title":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News","og_description":"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning.    \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d  Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received.  The New Strategy, Tools &amp; Look include:   New booth panels: stylish, feminine and inviting \u00a0design  New packaging (the solution itself is unchanged)  Lower booth price to maximize ROI and accelerate payback  Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan  The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon  Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial  Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons.  Spray Tanning like ordering at Starbucks  Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners.  Re-Myx Sales + Profits \u00a0 \u00a0  Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d  Over 100 Million Tans and Counting  Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting.  Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-06-03T14:38:59+00:00","article_modified_time":"2014-06-03T14:39:42+00:00","og_image":[{"width":440,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/Mystic-6-3-14.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans!","datePublished":"2014-06-03T14:38:59+00:00","dateModified":"2014-06-03T14:39:42+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/"},"wordCount":541,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage"},"thumbnailUrl":"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/","url":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/","name":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans! - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage"},"thumbnailUrl":"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg","datePublished":"2014-06-03T14:38:59+00:00","dateModified":"2014-06-03T14:39:42+00:00","description":"CLEVELAND \u2013 June 2, 2014 \u2013 Mystic Tan\u00ae, the number one spray tan brand with over 100 million tans, today shares its new line of products, revamped brand identity and overarching marketing campaign highlighting the fun, cool and customizable aspects of spray tanning. \u201cMystic Tan has earned the confidence and trust of tanners by delivering a beautiful, natural-looking tan that is customizable to individual preferences,\u201d explains Mike Concannon, vice president of marketing for Sunless, Inc. which owns the popular Mystic Tan brand. \u201cOur new multi-faceted marketing program aims to leverage those compelling brand attributes to ultimately drive More Tanners, More Tans!\u2122 for salon owners.\u201d Concannon added that the team shared this new direction with major salon owners across for country for early input and the strategy was enthusiastically received. The New Strategy, Tools &amp; Look include: New booth panels: stylish, feminine and inviting \u00a0design New packaging (the solution itself is unchanged) Lower booth price to maximize ROI and accelerate payback Revamped customization system called Mystic Myxers\u2122 (formerly additives). It\u2019s a simple and fun way to upsell. The new Myxers come in warm vanilla fresh and sport and will complement the Accelerator, Bronzers and existing scents to allow customers to create a signature tan The TanStand\u2122 merchandising system to increase customer interest in spray tanning and drive upsell for the salon Contemporary salon marketing material \u00a0featuring new creative to help increase consumer awareness and drive trial Targeted influencer outreach campaign among beauty bloggers to drive customers \u00a0to salons. Spray Tanning like ordering at Starbucks Only Mystic lets spray tanners create a signature tan with dozens of ways to combine their desired tanning solution with Mystic Myxers.\u00a0 Myxers include an Accelerator, two Bronzers and five Scents to create a flawless natural tan and an enjoyable tanning experience. Tanners love to customize their Mystic Tan to reflect their mood, the season of the year, a new look, a special occasion or just to have fun. Mystic tanners \u201cMyx\u201d their tan the same way people personalize their coffee order at Starbucks. Customization creates endless opportunities for salon owners to create a distinctive experience for their customers and establish a relationship that will create satisfied and loyal Mystic tanners. Re-Myx Sales + Profits \u00a0 \u00a0 Customization has additional value for salon owners. The Mystic TanStand\u2122 and Mystic Myxers make the upsell process fun and as easy as 1-2-3 for salon staffers. The customer requests their desired tanning solution (light, medium, dark), the Myxologist (otherwise known as salon staffer) encourages the customer to myx and match the variety of Myxers to create a signature tan. The interaction between the Myxologist and customer becomes personal and enjoyable, feeling like a friendly conversation versus selling. \u201cTop Mystic Tan salons sell two or more Myxers per tan which increases the sale by $7.00 - $12.00,\u201d explains Concannon. \u201cThat\u2019s a sales and profit story that every salon owner can appreciate.\u201d Over 100 Million Tans and Counting Beyond a flawless tan, Mystic Tan gives tanners \u201cThe Color of Confidence\u201d and that\u2019s why tanners keep coming back for more. Over 100 million spray tans and counting. Starting today, salons may order the new-look booth, new Myxers, new package design, new TanStand and new salon marketing material at www.mystictan.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#primaryimage","url":"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg","contentUrl":"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2014\/06\/MysticWeb-BnrHdr-MrTns-1-300x96.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/mystic-tan-shares-new-strategy-to-drive-more-tanners-more-tans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Mystic Tan Shares New Strategy to Drive More Tanners, More Tans!"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=14893"}],"version-history":[{"count":4,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14893\/revisions"}],"predecessor-version":[{"id":14899,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/14893\/revisions\/14899"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=14893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=14893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=14893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}