{"id":15023,"date":"2014-06-26T13:58:03","date_gmt":"2014-06-26T17:58:03","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15023"},"modified":"2014-06-26T13:58:03","modified_gmt":"2014-06-26T17:58:03","slug":"keep-the-cash-coming-in-even-when-clients-arent","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/","title":{"rendered":"Keep the Cash Coming in Even When Clients Aren\u2019t"},"content":{"rendered":"<p>Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program:<\/p>\n<ol>\n<li><strong>Give customers a good reason to sign up. <\/strong>Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t.<\/li>\n<li><strong>Prepare for a more intense relationship. <\/strong>Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself.<\/li>\n<li><strong>Do market research. <\/strong>Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go.<\/li>\n<li><strong>Upsell. <\/strong>Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested.<\/li>\n<li><strong>Don\u2019t get stuck on one model. <\/strong>There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level.<\/li>\n<\/ol>\n<p><a href=\"http:\/\/www.inc.com\/minda-zetlin\/how-to-keep-customers-happily-paying-forever.html\">Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keep the Cash Coming in Even When Clients Aren\u2019t - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program:   Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t.  Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself.  Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go.  Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested.  Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level.  Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep the Cash Coming in Even When Clients Aren\u2019t - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program:   Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t.  Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself.  Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go.  Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested.  Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level.  Click here to read the article from Inc.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-26T17:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Keep the Cash Coming in Even When Clients Aren\u2019t\",\"datePublished\":\"2014-06-26T17:58:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/\",\"name\":\"Keep the Cash Coming in Even When Clients Aren\u2019t - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg\",\"datePublished\":\"2014-06-26T17:58:03+00:00\",\"description\":\"Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program: Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t. Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself. Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go. Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested. Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. 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With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program:   Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t.  Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself.  Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go.  Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested.  Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level.  Click here to read the article from Inc.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/","og_locale":"en_US","og_type":"article","og_title":"Keep the Cash Coming in Even When Clients Aren\u2019t - Smart Tan News","og_description":"Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program:   Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t.  Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself.  Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go.  Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested.  Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level.  Click here to read the article from Inc.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-06-26T17:58:03+00:00","og_image":[{"width":440,"height":334,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Keep the Cash Coming in Even When Clients Aren\u2019t","datePublished":"2014-06-26T17:58:03+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/"},"wordCount":562,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/","url":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/","name":"Keep the Cash Coming in Even When Clients Aren\u2019t - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg","datePublished":"2014-06-26T17:58:03+00:00","description":"Even the most loyal customers are inconsistent if not part of a membership program, the Inc.com article \u201cHow to Keep Customers (Happily) Paying Forever\u201d explains. With members, you get paid whether they come in or now. And while saying it like that almost sounds deceitful, it\u2019s your job to provide enough value to make the membership worth it even if they can\u2019t always take advantage of it as much as they\u2019d like. The need for a quality membership program, and steady cash flow, is well documented in this industry, and even though you probably have one already, it could always be more effective. The recent Inc.com article \u201cHow to Keep Customers Happily Paying Forever,\u201d offers some tips for attracting members and maximizing profitability. Here\u2019s out to improve and maintain your membership program: Give customers a good reason to sign up. Customers aren\u2019t going to commit unless you make it worth their while. That obviously starts with a discounted price, but it\u2019s got to be more than that. Price is a great way to draw people in, but it\u2019s an undependable way to keep people loyal. By providing extras that make members feel special \u2013 things that aren\u2019t available to non-members \u2013 you can create loyalty and save yourself from underpricing your services. And by establishing a \u201cloyalty program\u201d that rewards people for maintaining their membership, you\u2019ll keep the cash coming in even if the customers aren\u2019t. Prepare for a more intense relationship. Members are going to expect more from you than other customers, and that\u2019s a good thing! As mentioned previously, making members feel special is a cost-effective benefit to provide. First off, make sure everything about the membership is clear and easy to manage \u2013you definitely don\u2019t want members to feel like they\u2019ve been tricked or are stuck in a membership don\u2019t want. Then, be prepared to provide service good enough to justify the monthly cost by itself. Do market research. Here\u2019s where you can get a little extra out of your relationship with members. Take advantage of the opportunity to ask them about their preferences and how you can serve them better. You don\u2019t want to harass them, but since you\u2019ll basically be asking how you can improve their experience, they should appreciate the attention anyway. This should help you improve your system and gain more members as you go. Upsell. Now thatyou\u2019ve got members committed to your business, you can take advantage of the regular interactions to try to sell them more products and other services. Once they\u2019ve already agreed to a membership, this process becomes easier, and you can sell products on the fact that they\u2019ll help them get the most out of the money they\u2019ve already invested. Don\u2019t get stuck on one model. There are many different types of memberships, and you don\u2019t have to remain committed to one forever. Use your experience to evolve your system over time. You may want to try different options like long-term contracts for a reduced rate, monthly cash options for an increased rate, or adjusting your tiers in a way that will push people to a higher level. Click here to read the article from Inc.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/06\/credit-card.jpg","width":440,"height":334},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/keep-the-cash-coming-in-even-when-clients-arent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Keep the Cash Coming in Even When Clients Aren\u2019t"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=15023"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15023\/revisions"}],"predecessor-version":[{"id":15025,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15023\/revisions\/15025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/15024"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=15023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=15023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=15023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}