{"id":15073,"date":"2014-07-08T04:00:05","date_gmt":"2014-07-08T08:00:05","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15073"},"modified":"2014-07-07T14:23:31","modified_gmt":"2014-07-07T18:23:31","slug":"half-of-salons-plan-to-add-new-equipment-for-2015-poll","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/","title":{"rendered":"Half of Salons Plan to Add New Equipment for 2015: Poll"},"content":{"rendered":"<p>Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.<\/p>\n<p>In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors.<\/p>\n<p>The people who are successful in this industry are the ones who aren&#8217;t afraid to make investments that put them in control of their business&#8217;s future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors.<\/p>\n<p>Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.<\/p>\n<p>A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers.<\/p>\n<p>So, what should salons be doing? The main tactics of creating a successful equipment mix requires strategic replacement or upgrading, even steps between levels, and creating awareness with clients.\u00a0Start planning for busy season today, and it will make your 2015 a lot easier\u2026.and more profitable!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll. In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Half of Salons Plan to Add New Equipment for 2015: Poll - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.  In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors.  The people who are successful in this industry are the ones who aren&#039;t afraid to make investments that put them in control of their business&#039;s future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors.  Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.  A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers.  So, what should salons be doing? The main tactics of creating a successful equipment mix requires strategic replacement or upgrading, even steps between levels, and creating awareness with clients.\u00a0Start planning for busy season today, and it will make your 2015 a lot easier\u2026.and more profitable!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Half of Salons Plan to Add New Equipment for 2015: Poll - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.  In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors.  The people who are successful in this industry are the ones who aren&#039;t afraid to make investments that put them in control of their business&#039;s future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors.  Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.  A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers.  So, what should salons be doing? The main tactics of creating a successful equipment mix requires strategic replacement or upgrading, even steps between levels, and creating awareness with clients.\u00a0Start planning for busy season today, and it will make your 2015 a lot easier\u2026.and more profitable!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-08T08:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/07\/sunbed-7-7-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"439\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Half of Salons Plan to Add New Equipment for 2015: Poll\",\"datePublished\":\"2014-07-08T08:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/07\/sunbed-7-7-14.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/\",\"name\":\"Half of Salons Plan to Add New Equipment for 2015: Poll - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/07\/sunbed-7-7-14.jpg\",\"datePublished\":\"2014-07-08T08:00:05+00:00\",\"description\":\"Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll. In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors. The people who are successful in this industry are the ones who aren't afraid to make investments that put them in control of their business's future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors. Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. 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In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors.  The people who are successful in this industry are the ones who aren't afraid to make investments that put them in control of their business's future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors.  Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.  A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers.  So, what should salons be doing? The main tactics of creating a successful equipment mix requires strategic replacement or upgrading, even steps between levels, and creating awareness with clients.\u00a0Start planning for busy season today, and it will make your 2015 a lot easier\u2026.and more profitable!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/","og_locale":"en_US","og_type":"article","og_title":"Half of Salons Plan to Add New Equipment for 2015: Poll - Smart Tan News","og_description":"Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.  In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors.  The people who are successful in this industry are the ones who aren't afraid to make investments that put them in control of their business's future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors.  Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.  A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers.  So, what should salons be doing? 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In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless equipment popping up in more and more markets, it\u2019s vital than to keep equipment up to date and find the right mix to appeal to the various segments of your market. And now is the time to think about what you need to do to maximize your appeal \u2013 not when busy season comes around and you\u2019re disappointed by the traffic coming through your doors. The people who are successful in this industry are the ones who aren't afraid to make investments that put them in control of their business's future. At the most foundational level, businesses that offer an attractive mix of current equipment are able to intrigue clients and level the playing field with larger competitors. Having the right mix of equipment is all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don\u2019t want to settle for something mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list. A lot of the problem is rooted back to fear. Salon owners are afraid to spend the money and wait for a lengthy return on investment. Contrary to those doubts, most companies report that salons that properly promote their new equipment enjoy a wave of revenue and excitement from customers. So, what should salons be doing? The main tactics of creating a successful equipment mix requires strategic replacement or upgrading, even steps between levels, and creating awareness with clients.\u00a0Start planning for busy season today, and it will make your 2015 a lot easier\u2026.and more profitable!","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/07\/sunbed-7-7-14.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/07\/sunbed-7-7-14.jpg","width":439,"height":334},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/half-of-salons-plan-to-add-new-equipment-for-2015-poll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Half of Salons Plan to Add New Equipment for 2015: Poll"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=15073"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15073\/revisions"}],"predecessor-version":[{"id":15075,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15073\/revisions\/15075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/15074"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=15073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=15073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=15073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}