{"id":15249,"date":"2014-08-14T04:00:51","date_gmt":"2014-08-14T08:00:51","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15249"},"modified":"2014-08-13T11:03:37","modified_gmt":"2014-08-13T15:03:37","slug":"word-of-mouth-the-power-to-build-or-destroy","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/","title":{"rendered":"Word of Mouth: The power to build or destroy"},"content":{"rendered":"<p>There&#8217;s aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.<\/p>\n<p>With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before &#8212; and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it&#8217;s crucial to understand that your customers are going to talk to their friends about your business.<\/p>\n<p>Keeping that in mind, let&#8217;s look at some ways that\u00a0you can help ensure that what&#8217;s being said about your salon brings people in instead of scaring them away.<\/p>\n<p><a href=\"http:\/\/smarttan.epubxp.com\/i\/349964\/68\" target=\"_blank\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth. With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Word of Mouth: The power to build or destroy - Smart Tan News<\/title>\n<meta name=\"description\" content=\"There&#039;s aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.  With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it&#039;s crucial to understand that your customers are going to talk to their friends about your business.  Keeping that in mind, let&#039;s look at some ways that\u00a0you can help ensure that what&#039;s being said about your salon brings people in instead of scaring them away.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word of Mouth: The power to build or destroy - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"There&#039;s aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.  With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it&#039;s crucial to understand that your customers are going to talk to their friends about your business.  Keeping that in mind, let&#039;s look at some ways that\u00a0you can help ensure that what&#039;s being said about your salon brings people in instead of scaring them away.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-14T08:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Word of Mouth: The power to build or destroy\",\"datePublished\":\"2014-08-14T08:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\",\"name\":\"Word of Mouth: The power to build or destroy - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg\",\"datePublished\":\"2014-08-14T08:00:51+00:00\",\"description\":\"There's aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth. With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it's crucial to understand that your customers are going to talk to their friends about your business. Keeping that in mind, let's look at some ways that\u00a0you can help ensure that what's being said about your salon brings people in instead of scaring them away. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg\",\"width\":440,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Word of Mouth: The power to build or destroy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Word of Mouth: The power to build or destroy - Smart Tan News","description":"There's aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.  With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it's crucial to understand that your customers are going to talk to their friends about your business.  Keeping that in mind, let's look at some ways that\u00a0you can help ensure that what's being said about your salon brings people in instead of scaring them away.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/","og_locale":"en_US","og_type":"article","og_title":"Word of Mouth: The power to build or destroy - Smart Tan News","og_description":"There's aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.  With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it's crucial to understand that your customers are going to talk to their friends about your business.  Keeping that in mind, let's look at some ways that\u00a0you can help ensure that what's being said about your salon brings people in instead of scaring them away.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-08-14T08:00:51+00:00","og_image":[{"width":440,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Word of Mouth: The power to build or destroy","datePublished":"2014-08-14T08:00:51+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/"},"wordCount":162,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/","url":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/","name":"Word of Mouth: The power to build or destroy - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg","datePublished":"2014-08-14T08:00:51+00:00","description":"There's aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth. With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before -- and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it's crucial to understand that your customers are going to talk to their friends about your business. Keeping that in mind, let's look at some ways that\u00a0you can help ensure that what's being said about your salon brings people in instead of scaring them away. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2014\/08\/word-of-mouth-8-13-14.jpg","width":440,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/word-of-mouth-the-power-to-build-or-destroy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Word of Mouth: The power to build or destroy"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=15249"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15249\/revisions"}],"predecessor-version":[{"id":15251,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15249\/revisions\/15251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/15250"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=15249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=15249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=15249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}