{"id":15341,"date":"2014-08-28T13:17:03","date_gmt":"2014-08-28T17:17:03","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15341"},"modified":"2014-08-28T13:17:03","modified_gmt":"2014-08-28T17:17:03","slug":"give-email-subscribers-a-friendly-welcome","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/give-email-subscribers-a-friendly-welcome\/","title":{"rendered":"Give Email Subscribers a Friendly Welcome"},"content":{"rendered":"

First impressions are everything, and it\u2019s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article \u201cAre You Welcoming Your Email Subscribers? 3 Tips\u201d advises. Getting subscribers to consistently open your emails is about trust; give them something good to start, and continue to live up to that expectation, and they\u2019ll remain engaged. Get off on the right foot with the help of these tips from Inc.com contributor Janine Popick:\u00a0<\/strong><\/p>\n

    \n
  1. Send it pronto. <\/strong>Make sure the welcome email goes out right after the user subscribes or is entered into your system, while you\u2019re still fresh in his or her mind. You should be able to set it to send automatically through your email provider or client management system.<\/li>\n
  2. Make your email worth opening. <\/strong>If the first email is a waste of time, why would they open the ones that follow? Provide them an offer or discount that\u2019s too good to resist, and frame it as a thank you for signing up. It\u2019s definitely worth it in terms of future engagement and ensuring that you get every subscriber to come through your door at least once.<\/li>\n
  3. Keep in touch.<\/strong> You typically want to be careful about overwhelming subscribers with too many emails, but you\u2019ll want to keep in closer touch with recent subscribers. After your welcome email, don\u2019t let too much time pass before you send another, and make sure the first several messages continue to offer particularly strong deals and\/or interesting content.<\/li>\n<\/ol>\n

    Click here to read the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    First impressions are everything, and it\u2019s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article \u201cAre You Welcoming Your Email Subscribers? 3 Tips\u201d advises. Getting subscribers to consistently open your emails is about trust; give them something good […]<\/p>\n","protected":false},"author":2,"featured_media":15345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nGive Email Subscribers a Friendly Welcome - Smart Tan News<\/title>\n<meta name=\"description\" content=\"First impressions are everything, and it\u2019s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article \u201cAre You Welcoming Your Email Subscribers? 3 Tips\u201d advises. Getting subscribers to consistently open your emails is about trust; give them something good to start, and continue to live up to that expectation, and they\u2019ll remain engaged. Get off on the right foot with the help of these tips from Inc.com contributor Janine Popick:\u00a0 Send it pronto. Make sure the welcome email goes out right after the user subscribes or is entered into your system, while you\u2019re still fresh in his or her mind. You should be able to set it to send automatically through your email provider or client management system. Make your email worth opening. If the first email is a waste of time, why would they open the ones that follow? Provide them an offer or discount that\u2019s too good to resist, and frame it as a thank you for signing up. It\u2019s definitely worth it in terms of future engagement and ensuring that you get every subscriber to come through your door at least once. Keep in touch. You typically want to be careful about overwhelming subscribers with too many emails, but you\u2019ll want to keep in closer touch with recent subscribers. After your welcome email, don\u2019t let too much time pass before you send another, and make sure the first several messages continue to offer particularly strong deals and\/or interesting content. Click here to read the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/give-email-subscribers-a-friendly-welcome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give Email Subscribers a Friendly Welcome - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"First impressions are everything, and it\u2019s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article \u201cAre You Welcoming Your Email Subscribers? 3 Tips\u201d advises. Getting subscribers to consistently open your emails is about trust; give them something good to start, and continue to live up to that expectation, and they\u2019ll remain engaged. Get off on the right foot with the help of these tips from Inc.com contributor Janine Popick:\u00a0 Send it pronto. Make sure the welcome email goes out right after the user subscribes or is entered into your system, while you\u2019re still fresh in his or her mind. You should be able to set it to send automatically through your email provider or client management system. Make your email worth opening. If the first email is a waste of time, why would they open the ones that follow? Provide them an offer or discount that\u2019s too good to resist, and frame it as a thank you for signing up. It\u2019s definitely worth it in terms of future engagement and ensuring that you get every subscriber to come through your door at least once. Keep in touch. You typically want to be careful about overwhelming subscribers with too many emails, but you\u2019ll want to keep in closer touch with recent subscribers. After your welcome email, don\u2019t let too much time pass before you send another, and make sure the first several messages continue to offer particularly strong deals and\/or interesting content. 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