{"id":15392,"date":"2014-09-15T04:00:28","date_gmt":"2014-09-15T08:00:28","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15392"},"modified":"2014-09-12T15:53:59","modified_gmt":"2014-09-12T19:53:59","slug":"marketing-in-the-mobile-era","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/","title":{"rendered":"Marketing in the Mobile Era"},"content":{"rendered":"<p><em>By Bob Negen, retail expert and author<\/em><\/p>\n<p>Just look around you &#8212; in the grocery store, in the car next to you, even across your own dining room table &#8212; and it&#8217;s likely you&#8217;ll see someone on their mobile phone. Certainly you already see them in your customer&#8217;s hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It&#8217;s a staggering number!<\/p>\n<p>So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you&#8217;re a little lost I don&#8217;t blame you&#8230;your customers are doing a lot of stuff on their phones and there&#8217;s a lot to consider.<\/p>\n<p>Here are 3 simple things you can do to make your mobile marketing a success:<\/p>\n<p><a href=\"http:\/\/smarttan.epubxp.com\/i\/370540\/72\" target=\"_blank\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Bob Negen, retail expert and author Just look around you &#8212; in the grocery store, in the car next to you, even across your own dining room table &#8212; and it&#8217;s likely you&#8217;ll see someone on their mobile phone. Certainly you already see them in your customer&#8217;s hands while they are in your store. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15392","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in the Mobile Era - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Bob Negen, retail expert and author  Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it&#039;s likely you&#039;ll see someone on their mobile phone. Certainly you already see them in your customer&#039;s hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It&#039;s a staggering number!  So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you&#039;re a little lost I don&#039;t blame you...your customers are doing a lot of stuff on their phones and there&#039;s a lot to consider.  Here are 3 simple things you can do to make your mobile marketing a success:  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in the Mobile Era - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Bob Negen, retail expert and author  Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it&#039;s likely you&#039;ll see someone on their mobile phone. Certainly you already see them in your customer&#039;s hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It&#039;s a staggering number!  So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you&#039;re a little lost I don&#039;t blame you...your customers are doing a lot of stuff on their phones and there&#039;s a lot to consider.  Here are 3 simple things you can do to make your mobile marketing a success:  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-15T08:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Marketing in the Mobile Era\",\"datePublished\":\"2014-09-15T08:00:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\"},\"wordCount\":155,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\",\"name\":\"Marketing in the Mobile Era - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-09-15T08:00:28+00:00\",\"description\":\"By Bob Negen, retail expert and author Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it's likely you'll see someone on their mobile phone. Certainly you already see them in your customer's hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It's a staggering number! So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you're a little lost I don't blame you...your customers are doing a lot of stuff on their phones and there's a lot to consider. Here are 3 simple things you can do to make your mobile marketing a success: Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing in the Mobile Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing in the Mobile Era - Smart Tan News","description":"By Bob Negen, retail expert and author  Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it's likely you'll see someone on their mobile phone. Certainly you already see them in your customer's hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It's a staggering number!  So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you're a little lost I don't blame you...your customers are doing a lot of stuff on their phones and there's a lot to consider.  Here are 3 simple things you can do to make your mobile marketing a success:  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/","og_locale":"en_US","og_type":"article","og_title":"Marketing in the Mobile Era - Smart Tan News","og_description":"By Bob Negen, retail expert and author  Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it's likely you'll see someone on their mobile phone. Certainly you already see them in your customer's hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It's a staggering number!  So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you're a little lost I don't blame you...your customers are doing a lot of stuff on their phones and there's a lot to consider.  Here are 3 simple things you can do to make your mobile marketing a success:  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2014-09-15T08:00:28+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Marketing in the Mobile Era","datePublished":"2014-09-15T08:00:28+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/"},"wordCount":155,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/","url":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/","name":"Marketing in the Mobile Era - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2014-09-15T08:00:28+00:00","description":"By Bob Negen, retail expert and author Just look around you -- in the grocery store, in the car next to you, even across your own dining room table -- and it's likely you'll see someone on their mobile phone. Certainly you already see them in your customer's hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It's a staggering number! So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you're a little lost I don't blame you...your customers are doing a lot of stuff on their phones and there's a lot to consider. Here are 3 simple things you can do to make your mobile marketing a success: Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-in-the-mobile-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Marketing in the Mobile Era"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=15392"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15392\/revisions"}],"predecessor-version":[{"id":15394,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/15392\/revisions\/15394"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=15392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=15392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=15392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}